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The 11 Golden Rules of Writing Content for Your Website

Active voice helps create succinct, reader-friendly sentences. It’s also more direct; when you speak directly to the audience (“You can do it”) it’s more engaging than saying “It can be done.” This is important on your website FAQ page as well.

Know your audience

It sounds simple, but so many writers put pen to paper—or finger to keyboard—before thinking about who it is they’re trying to reach. Before drafting content, ask yourself these questions: Who is my primary audience? What about a secondary audience who can influence and inform my primary audience? How will they find my site online?

For example, say you’re creating a coaching website or an online portfolio. Your primary audience might be existing clients. However, your secondary audience is much broader and could include other professionals, reporters, or anyone who might need your services in the future. You’ll need to make sure your content is both accessible and interesting to all of these audiences. What kind of questions might these groups ask about a particular topic? Where are they most active online? What kind of information do they need?

Audiences find web content through many different paths—social media sharing, links from other websites, email sharing, and search engines. That last method is especially important when you write for the web. Text could be extremely well-written and informative, but if it’s not optimized for search engines, chances are few people will find it. Think of your audience again: what search terms would they type into Google? If you’re posting a resume online or making a website for your freelance work, what kind of jobs are you looking for? Make sure to include those terms in headlines and sub-headers.

Follow the “inverted pyramid” model

Web readers have short attention spans—they’ll decide whether your site has the information they need in seconds. Structure your content like an upside-down pyramid or cone. The most important messages go at the top of the page. Then, gradually drill down to the more specific, supporting information.

For example, say you’re creating a web page about a conference. The most pertinent details—a description of the theme, date, and location—would appear at the top of the page. Supporting details like speakers and their lecture topics would follow. The less important information—such as conference organizers, the history of the conference series or a list of related resources—would appear at the bottom of the page.

Bring your business online with Jimdo.

The Cone Principle of Organizing Content on a Website

These two graphs can help you conceptualize the structure of your site.

How to Write Website Content


Pre-Writing Tips

Tip #1: Define Your Purpose

The single most important thing for any writer of copy is to understand its purpose. Knowing your end goal from the outset helps you craft the perfect piece of content and an ideal call-to-action statement (I’ll talk more about CTAs in Writing Tips).

Tip #2: Understand Your Target Audience

Let’s say selling is your primary goal. You can determine the best methods of selling only by knowing your audience. The more you know about your prospects, the better you can convert them into paying customers.

If you can learn to write in the ways in which your visitors speak or search, you can start building up a relationship of trust. And if you answer their specific question, they may become your loyal audience and clients.

audience insights

Tip #3: Know Your Competitors

It’s likely that visitors to your website will also be considering the competition, so you need to make a strategic decision about whether to offer similar content or branch out and offer something different. Research can be an excellent way to spot trends among competitors and get ahead of the game.

“Look at the search results to determine how feasible it even is to rank, how we should structure our content, tone/sentiment analysis, what featured/rich snippets we can earn, and whether to focus on informational and/or transactional content.”

“Identify which pieces of content are driving engagement, be it traffic (estimated of course), likes, shares, etc. Social signals send a clear message in terms of what your shared audience finds valuable and interesting. Use those pages and compare page titles, meta descriptions, and type of content (long/short form, video content, etc.).”

seo content recommendations

Writing Tips

Tip #4: Hook Your Readers from the First Line

website content hook readers dyson

Tip #5: Make Your Copy Scannable

The layout is important too. Most people skim read, so to ensure that the text is easily scannable, you should include headers, bulleted and numbered lists, descriptive subheadings, and white space between paragraphs.

website content -making copy scannable

Tip #6: Help Readers Navigate

Remember that there are multiple routes through which audiences find web content. It could be from a post shared on social media, via links on other websites, via a marketing email, or through a search engine results page.

website content - making your offer clear

It’s also a good idea to post links to your social media accounts prominently to create a connection between your brand and visitors. They may leave the site, but remain your social media subscriber and return to the site.

Tip #7: Talk to Readers as You Would a Friend

Active voice: use sentence structure like “You can order our services” instead of “Our services can be ordered.” The passive voice is relevant when you want to sound more formal; in other cases, use the active voice to sound more personal.

website content language tips

Tip #8: Talk in Layman’s Terms

Continuing the idea of the conciseness of your copy, keep your copy simple. Research from The Literacy Project tells us that the average American reads at 7th to 8th-grade level. If you use simple language, your readers might be more likely to understand and remember more.

Tip #9: Avoid Spelling, Grammar, or Punctuation Errors

Tip #10: Encourage Readers to Act

website content CTA example

Tip #11: Demonstrate Proof that the CTA Is Worth It

A good strategy is to include some proof to back up statements you have made about your products or services. This might be through success stories, original research data, customer testimonials, a relevant expert’s biography, or partnerships. This will help show your expertise and dispel any doubts that may inhibit the customer’s action.

The Different Types of Website Content Writing

  • Brand content. This includes all your corporate pages, such as your company profile, history and milestones, team bios, customer testimonials, career section, and press releases.
  • Blog. There are different types of content you can create for your blog. You can write how-to articles, interviews and Q&As, product guides, competitor comparisons, listicles, tips, best practices, and checklists.
  • Product pages. If you have an e-commerce store, you should have product descriptions and checkout pages. Otherwise, you create pages detailing your products or services along with a CTA or lead form.
  • Landing pages. These long, detailed pages either capture leads or generate sales. Use landing pages to describe the pain points of your customers, offer the solutions you’re providing, outline testimonials of your customers, give answers to possible objections, and list the price and value you’re offering.
  • Support pages and documents. You can create FAQs, a knowledge base, and a contact page for customers to get support. You may also include product manuals, technical documents, and how-to videos in the mix.
  • Long-form content. If you want to establish thought leadership, you back it up with authoritative, long-form content on your website or make it available for download. This includes research reports, case studies, whitepapers, and e-books.
  • Email. This is a specialized form of content writing that covers different stages of the sales funnel. Create drip campaigns to move email subscribers toward a purchase. Send out promotional email campaigns to generate sales. Craft transactional emails to confirm orders or upsell products. And write newsletters to nurture loyal customers.
  • Social media posts. Creating content for social media is unique. Create short, attention-grabbing copy. Be sure to use striking visuals and compelling videos to engage people.
  • Scripts. With the rise of videos, podcasts, and webinars, consider creating this type of content to incorporate into your website. This requires writing scripts purposefully written for this kind of media.

The three most popular and effective types of content writing are case studies, pre-produced videos, and eBooks or whitepapers that prospective users can download and read, according to a 2018 study by the Content Marketing Institute . Once you’ve created a website to be proud of, it’s time to fill it in with content of these types.

Of these most popular content types, marketers that were surveyed for the study said that eBooks/whitepapers were the most effective at driving conversions and generating new business. That is because these long-form pieces of content are located at the bottom of the marketing funnel, educating customers in-depth about the exact benefits and outcomes they will gain by choosing you over the competition. Putting these pieces behind a form is a great way to gain contact information and other insights about potential leads.

Though case studies are very popular and necessary to create, they are less effective at converting new business in and of themselves, because they are located closer to the top of the funnel. A case study is a storytelling summary of a client relationship or project where your services or product have led to success. While this content will get potential customers interested in learning more, it’s not as likely to convince them to buy all on its own.

Though videos are the most-consumed content on the Web, they don’t show up as either effective or ineffective in the study. While you might want to eventually create some videos to meet user expectations and engage different types of audiences, this may be best prioritized as an evolution of your content strategy, not its foundation.


Beginner Freelance Writing Jobs From Home ($100! )

If you don’t have any examples of your work, then take the time to write up a few short pieces (500 to 1,000 words) just so that you have something to show a potential client in case they ever ask. Any way that you can showcase your work puts you ahead of the competition.

freelance writing jobs from home beginner 8

) Know when to write for free. and when to say "no."

  • The company/person is a well-known name you can use as a resume builder. Ex: If you want to be a marketer and Seth Godin asks for your help on a page. then say yes to this gig. You can now say you’ve worked with Seth Godin which greatly adds to your credibility.
  • The company/person is a hero of yours, and you want to work with them no matter what. Ex: If Tesla or SpaceX were to ask for a bit of your advice, and you really love those companies, then say yes.
  • The company/person has a huge audience, and you will be getting credit for your work. Ex: If a blog with an active audience and 10x the readers you have asks for a guest post, they promise to also promote and email your article, and you’re definitely getting credit & links to your own site, then say yes.

If I catch you working for some shitty small insurance company that is "paying you in experience" . I will personally find you and smack the pen out of your hand and then smack you in the face for being so dumb.

Amazing Freelance Writing Jobs From Home That Pay $100+ Each (Get Paid to Work From Home – Even as a BEGINNER!)

freelance writing jobs from home beginner

1. Autostraddle: Cover queer/transgender lifestyle

Pay: Up to $150

This queer and transgender lifestyle magazine focuses on everything from beauty to entertainment and politics. They want pitches ( click here to see examples of successful pitches! ) from the demographic they represent and are especially keen to hear from POCs.

2. Bitch Media: Make money from your pop culture obsessions

Pay: Up to $150-500,000

Bitch Media is all about feminism and pop culture. They accept personal essays, opinion pieces, and reported stories, as well as photo essays and illustrations.

3. Briarpatch Magazine: Shine light on social issues

Pay: $250

4. Dame Magazine: Write for a respected women’s magazine

Pay: Around $200

One of the most highly-regarded feminist magazines, Dame wants stories relevant to smart women who are interested in knowing about the world around them. News, politics, culture, and science are some of their topics.

5. Femme Feminism: Explore fashion and feminism

Pay: Up to $100

6. Food First: Delve into food justice issues

Pay: $300

The focus of Food First is figuring out ways to end food insecurity. Send over stories about people who are affected by this issues, possible solutions, and more.

7. Huck Magazine: Write about radical culture

Pay: Up to $500

Describing itself as a magazine for those who are self-prescribed radical and independent, Huck covers culture, outdoors, arts, news, opinion, and profiles from an alternative lense.

Do you need qualifications to be a freelance writer?

Don’t let a lack of experience prevent you from diving into freelancing. You don’t need any fancy, expensive certifications or degrees to be a freelance writer, but you should, you know, actually be a decent writer. And even more importantly, you need to learn how to pitch and how to run a business, so you can get jobs and make money writing.

So — what should you say you could write, for these first writing clients? Here are some great newbie, entry-level writing projects you can pitch for to break into the biz, along with some thoughts on pricing:

1. Rewrite local small-business websites

I know, they’re a mess! Offer to rewrite theirs. Or to add some new content. Perhaps they could use a press page, to help them get free media mentions. Or they have no ‘About us’ page with team bios and the company’s story. I find those are the most common missing pages on small-biz sites.

If you love writing and have had feedback you write well over the years, it’s a guarantee you’ll be able to create something stronger than Joe Businessguy wrote on his own.

2. Find abandoned business blogs

Many small businesses start a blog, because execs know it can be a great way to improve their website’s search rankings, deepen customer bonds, and build their authority as a go-to expert in their space.

Abandoned business blogs — where there’s been no post for 6 months or a year or more — are legion. Pick an industry you know a bit about, search up companies in your region, and take a look.

Pricing: Start out at $50-$100 for short blog posts (500-750 words or so) from bitty companies, if you need first samples. Go up from there. My coaching students get $500 a post and more, from bigger companies, so there is move-up opportunity.

3. Write business emails

Ever make a purchase and not get a sequence of emails afterwards that offers to sell you more, or keeps building the relationship? Many, many businesses rely on email marketing.

Freelance writing job boards

Freelance writing job boards are ideal places to start your freelance writing journey. It is easier to land jobs on freelance writing boards as a beginner. And trust me, once you land your first job here, your confidence as a writer will be over the ceiling.

Freelance writing boards post a lot of writing tasks on their platforms. They have new jobs, almost hourly. Their entry-level is low, making them even friendlier and less competitive.

1. ProBlogger

A lot of writers consider Problogger to be their best pick when it comes to freelance writing gigs. What I love most about this site that you can search for using keywords. This feature lets you find work in your niches with ease.

Finding jobs here can be a little tasking than most other job boards. A lot of bloggers and freelance writers are members of this platform. Be prepared to send a few pitches daily to land jobs.

2. BloggingPro

BloggingPro is a free writing job board you may want to look at. They sort their jobs depending on types, i.e. freelance, internship, part-time, temporary, or full time. When applying for a job, make sure it fits what you are looking for.

3. All Freelance Writing, formerly known as All Indie Writers

You can quickly sort jobs depending on your level and your pay rates. The pay ranges are categorized into ‘low pay,’ ‘semi-pro’, and pro. This lets you spot gigs that are worth your experience easily.

4. Mediabistro

Mediabistro has been an excellent resource for freelance writers for over 20 years. They let you view job openings and apply for what interests you, free of charge. Furthermore, they offer free training courses in different fields, such as social media marketing and the fundamentals of public relations.

5. Freelance Writer’s Den

You need a subscription to find gigs on a Freelance Writer’s Den. With a membership worth $25 per month, you can land some good-paying writing gigs. They accept members from their waiting list. What I love most about this site is the writing resources they offer their members. They have three live training sessions every month. These resources are a sure way to build your skills as a beginner.


Freelance writing is a rewarding line of work to be involved in, and the freedoms that come along with it are an added bonus that makes the job even more appealing.

The trick to being a successful freelance writer is always to market yourself and never stop pitching. With the right amount of self-marketing, you’ll soon be well on your way to being well-known in this field of work.

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“10 Websites With Freelance Writing Jobs For Beginners10 Best Freelance Writing Sites to Find Paid Work“Top 10 Websites With Freelance Writing Jobs For Beginners

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Steps that Will Guide You on How to Write

Steps on How to Become a Writer

Do you need to write an essay for Cal States? Before you sit down to write a single word, there are different writing aspects you need to consider. For instance, if you are writing an argumentative essay, there are various aspects you need to consider. First, start by asking yourself, how do you write a thesis statement for an argumentative essay? Continue asking yourself, how do you write a conclusion paragraph for an essay? All these are some of the questions that should prepare you for your work. Here are the steps you need to consider.

  • Start Today

If you want to start writing any piece of work, ensure that you start today. However, how do you write an outline for an essay? How do you write a conclusion paragraph for an article? Also, how do you write an introduction for an essay? These questions should help you to explore and know the vital elements that you need to include in your work.

  • Explore

Even if you are writing a law essay, you need to explore. Most of the English written articles require enough data. It is advisable to explore and even know the writing format that you will use. Ideally, an MBA is a common course that is pursued by many people. However, if you have been asked to sit for an SAT, ensure that you write according to the instructions given.

  • Know Yourself

If you want any form of work, ensure that you know the accurate analysis you need to explore. On the other hand, you need to know yourself. For instance, if you are writing on, why should we help the homeless? Make sure that you do not use persuasive terms in your work. Also, explore and know the narrative that will suit this kind of topic.

  • Create a Writing Plan

The next step here is to create a writing plan. Suppose you want to write an article on art. Start by understanding art history. In other words, if you are writing about drama, economics, finance, history, Crucible, Berlin wall, geography, media, political science, sociology, and rhetorical analysis, ensure that you research to enable you to come up with perfect writing plans.

  • Don’t Give Up

It would help if you never gave up when it comes to writing. If you are writing about English literature, make sure that you know the basics you need to use when writing. As a writer, you need to know the analytical skills that you should employ in your work. Also, you can join in different academic organizations such as NJHS that can help you to work on different chapters in school.

  • Believe in Yourself

When it comes to writing, make sure that you believe in yourself. It has been discovered that most students use ACCUPLACER when making accurate course placement decisions. Ensure that you believe in yourself and do these placement tests to assess your proficiency in writing.

  • Read

When I am in my room, I read different types of books to enhance my writing skills. Some of the best novels and books to read are such as King Lear, Jekyll and Hyde, Into the Wild, Fahrenheit 451, as well as The Lady of Shalott. Also, you can read Beowulf poem to understand various expository words that you can use in your writing.

  • Invest in Training

If you want to become a professional writer, make sure that you invest in training. For instance, media studies involve the use of thematic terms, and students need to practice how to use them in their writing. Also, they should know how to conduct rhetorical scrutiny on literary work to understand how to phrase words, films, and texts that people use to communicate.

  • Schedule Your Writing Time

You can become one of the freedom writers by scheduling your writing time. Also, as a student, you can join the national junior honor society, an international organization that can help you with some chapters you are writing about. You can consider writing your reflective essays to analyze Twilight. In doing this, you will attain your PGCE effortlessly.


Writing is a daunting task that needs thorough exploration. Fortunately, by going through the above steps, it will be easier to prepare yourself and know how to write. Consider searching for the best review sites if you want a professional writer to handle your work.

How to Write an Essay on Internet Marketing

Internet marketing covers several subindustries such as content marketing, social media marketing, digital marketing, and advertising. When combined, a company can maximize their internet marketing prowess as they utilize all these subsectors. If you are planning to write an essay about internet marketing, you should begin with these topics:

  1. Choose a topic that you can discuss in-depth.

Rather than discuss the entire concept of internet marketing, you can choose one of the subindustries or create short sections for each of them within the body of the essay. Here are some tips to remember when writing about internet marketing industries.

  1. Content Marketing
    1. This is one of the most important industries related to internet marketing. Content is necessary to improve sales, presence, and conversions.
  2. Social Media Marketing
    1. Social media marketing takes advantage of communities. It’s the most engaging part of internet marketing.
  3. Website Marketing
    1. Websites are necessary because they are considered the basecamp of a company for internet marketing. All campaigns lead back to the website.
  4. Digital Marketing
    1. Digital marketing includes all of the above, but focuses on paid digital advertising as well.
  1. Follow the news.

In order to make the most out of your internet marketing campaign, you must be up to date on the latest techniques and changes in the digital world. It goes on pretty fast, so it’s best to check the news daily to see how internet marketing techniques are changing.

  1. Find an expert you can learn from.

 When in doubt, the best resources are the people who research the industry daily. If they are doing their job right, you probably heard of them by now. These people are sort of celebrities in the internet marketing world, such as Tim Soulo, Brian Dean, Neil Patel, and more.

  1. Check out YouTube videos on internet marketing.

Once you find that expert, it’s better to learn through visuals. Many internet marketers have tutorials on how they apply their techniques. This can be a great addition to the body of your essay. You may also use them as references.

  1. Study successful marketing campaigns.

Examples of successful internet marketing campaigns include large sports brands, popular artists, and more. If you saw them online, they are successful at reaching you even if you are not interested in them. The way to apply that topic is to discuss the techniques, their history, their effect on the public, and the outcome of their campaigns.

  1. Follow and learn from the most followed and engaging social media accounts for businesses.

Internet marketing revolves around social media as well. So, if you see a social media profile with a great following, it means they are doing something right. Examples of successful campaigns usually combine the power of images, videos, and influencers to get the job done.

  1. Read books on marketing.

One thing that people underutilize is the power of literature. The reason why books are just as important as blogs is that they contain exclusive content that one can never find online. These books are written over a period of years and are usually updated annually to reflect the changes in trends. Just look for the best-selling marketing books with positive reviews. Aside from that, older books are still relevant sources because marketing psychology hardly changed since it was discovered. Which brings us to our next point.

  1. Study media and sales psychology.

Media and sales psychology is time tested and backed by scientific research. The techniques that are tested by researchers are known to be effective – then and now. So, it’s best to look at most of the popular sources of marketing psychology to see how it relates to internet marketing today.

Writing Your Internet Marketing Essay

Now that you know what to write about, the rest will be easy. First, ensure that your essay has good readability – short, simple, informative sentences. Next, format your essay to reflect the requirements of your class. Lastly, hire a translation service with affordable translation rates should you want to publish your essay internationally.

How E-Marketing Has Changed the World

Are you wondering how you can handle an e-commerce essay? Well, below is an angle you can exploit to bring your best ideas to life. Besides, you can work with the best content mills in your region to craft papers that show how technology has impacted the commercial space. After all, they are skilled in such areas. Moreover, below are a few pointers on how beneficial technology is to businesses. 

E-Marketing Encourages Instant Communication

Businesses thrive because of communication. That said, a significant number of successful enterprises thrive because of excellent communication channels. Therefore, you must pay someone to write my essay fast and bring up the above point to life. It will help other brands convert. 

You Learn That E-Commerce Reduces Content Overload When You Pay someone to write my essay

Companies are no longer going for conventional marketing techniques. In actuality, most have chosen to invest in the latest technologies because they reduce content overload. Recall, the new systems allow customers and retailers to exchange significant amounts of data. Luckily, the content distributed between these entities is not as bulky as you would expect when you use box files. 

Technology Encourages Understanding

Have you ever wondered why your competitor’s venture does better than yours? The chances are that you are providing low-quality products and services. However, it is hard to confirm the above without the latest tech. 

Fortunately, the latest e-marketing tech allows you to perform assessments. It is, therefore, a noble idea to work with essay writing companies. They will craft an essay on marketing for you at a pocket-friendly fee. After all, that is what they do every other day. Also, such a paper details the things you need to do for you to improve customer satisfaction frequencies.

E-Marketing Promotes Transparency

Why do I ought to pay someone to write my essay on e-commerce in the first place? Well, industry experts have a wealth of experience in the field. Therefore, they can reveal to your facts no one has ever heard about in life.

More so, they expose how technology promotes transparency in the business space. For the record, innovation improves communication. More so, technology encourages trust and accountability between consumers and suppliers.

You Must pay someone to write my essay To Reveal How Technology Fosters Intimacy

Modern tech is useful for SMEs and large companies. Remember, innovation provides a platform where customers and retailers interact. In short, technology fosters intimacy between the two parties. The entities can then praise or rebuke each other in the comments section. The criticisms, although provocative, help service providers improve the quality of their products.

E-Marketing Reduces Operational Costs

Marketing a company is costly. In actuality, most businesses that rely on traditional marketing strategies spend more on advertisements than companies using the latest tech. You should embrace innovations to cut down on spending. You can then direct the saved money to other projects. It will ensure your company grows and expands fast. 

Technology Encourages Innovation

Many businesses across the globe labor to outdo each other. They even engineer robust strategies meant to push their competitors out of the industry. However, that only makes the rivals motivated to stay afloat. They then devise better techniques, thus bringing to birth a new age of competition. It is the drive for supremacy that encourages innovation. 


Writing an e-commerce essay is difficult. However, that does not make it undoable. All you must do is find an ideal headline for the paper. You can then research the topic and jot down information that converts. Last, you should submit your work on time. Remember, the best content mills in the business also thrive because of fast delivery. 

Essay Writing Tips – How You Can Write an Outstanding Internet Marketing Paper


Marketing – something that is very overwhelming by itself but seems to become even more overwhelming the moment it hits you “I got an assignment to write my paper about marketing.” Of course, a lot of knowledge in the field is required if you want your paper to receive a good grade. But that in itself is not enough either – apart from the obvious marketing knowledge part, you also need to know how to structure and write a paper properly.

Therefore, if you encounter difficulty while also not wanting to contact a write my paper company, here are some essay writing steps to ease your struggle.

Understand Marketing Essays

Before getting started, you need to have an understanding of what it should contain in the first place. Marketing essays should talk about the act of providing products and services to customers. In general, the main subjects when it comes to marketing essays are market research, advertising, targeting, and segmentation, although there could be others too.

Do a Lot of Research

This type of essay is a little different than the ones where you talk about your best friend, famous people, or literary creation. Here, research should be done even more carefully, because you will have to back your ideas with factual data.

Whether you’re assigned a specific subject or have to pick yourself, make sure it’s something you can understand and can write about without problems.

Write Your Essay Outline

Without any exception, essays should always have an outline set before they’re started. Outlines are meant to guide the process and guarantee that you will follow a specific structure, as well as arrange your ideas in the right order.

When it comes to writing an outline for a marketing essay, you will have to add some factual ideas on the guide, ideas that you will be able to develop during the essay. Personally, I like to include some case study examples too, as I write my paper, since it better shows my research.

Start with a Compelling Introduction

Even with marketing essays, the introduction has to be attention-grabbing and determine your audience to keep reading if they want to find out more. You could start your paper by bringing attention to the marketing subject of your choice, and letting the reader know that your paper will bring some additional info or solutions for issues.

This way, you keep them invested and eager to get to the body section of the paper.

Compile the Body Paragraphs

Now, this is where things get real because the body will be where you show your research and ideas on the matter. Shed some light upon your research and what you found out while you were making it and add anything relevant to the marketing branch you’re writing about.

However, make sure to bring your arguments as well. This will make everything more natural and, besides, the essay is your personal work anyways, hence why your opinion is needed.

Given this part of the essay is the longest one, you should make sure it covers all the essential information.

Add Some Originality

Whether the teacher has assigned you a certain topic or you’re free to choose, it’s ideal to choose something very specific, so you could be as original as ever. Your subject should stand out. The world of internet marketing is vast, so there are surely plenty of ideas you could get if you do a simple search. If you find something unique that you are interested in as well, you’ll have great chances of keeping the essay interesting, even if it’s about internet marketing.

End It with a Nice Conclusion

You can’t end an essay after the body and call it a day. The conclusion is essential to give yourself and the reader a sense of accomplishment, as now your research has proven something, and you have to remind the audience about this.

As such, you could make a summary of the marketing research and arguments you’ve provided in the body of the essay. Let the reader know what they’ve discovered and learned through your paper, and what to expect from the future.

Revise and Edit

Don’t rush! Just because you finished writing your essay, it doesn’t mean you could simply forget about its existence until its due date. Re-read your paper several times to make sure there are no grammar mistakes, and that the ideas make sense. You can always add some information and improve your essay, so why not do it? In the event you find some colossal mistakes, you’ll be thankful to have considered proofreading. Otherwise, your grade could’ve been lower.

Wrap Up

It’s normal to find it hard to start an essay about internet marketing. It’s a subject that requires a lot of research, dedication, and care. But with some tips and hard work, you can do it! Hopefully, this advice will help you overcome the obstacles in your way!

8 Changes You Can Bring Into Your E-Commerce Strategy During The Holiday Season

When the holidays roll around for another year there’s one thing that comes to mind: seasonal strategy. With sellers competing for business like never before, it’s never been more important to get your offering in order first.

Take a look at these 8 proven ways to do just that, and you’ll be able to count on record turnover and profits in the new year.

Define the right metrics to track

Every year you get excited about your seasonal promotions and you’re adamant that they’ll work, but how do you really know? If you want to check the performance on a daily basis there are several key metrics that you need to look at:

  • Traffic
  • Conversion Rate
  • Gross Profit
  • Return Rate

The reason we’re stressing these 4 key metrics is that they’re the fundamentals of any E-Commerce business. This means that they apply today, during the holiday season, and forever more. Fail to take sufficient notice of how they’re changing from one day to the next, and you’re not really listening to what your customers are telling you.

If for example, you see that your new seasonal sign off coincides with a 10% drop in conversions, change it. Don’t leave it on there because you think that it should work. Listen to what your customers are telling you and then respond appropriately.

Increase marketing spend with a standalone holiday budget

Advertising on social media, especially on Facebook, is a great way to get your business seen. What you need to be aware of is that every seller will be spending more on ads at Christmas because it’s the busiest time of year. This means that you’re going to have to increase your spend just to stand still, and you’ll have to increase it even further if you want to start pulling ahead of the competition.

It may feel like you’re throwing money at the wall hoping for an upturn in sales, but a little planning will put this notion to bed. Save throughout the year so that you have a standalone holiday budget for marketing and ads. Not only will this prepare you for the additional spend that’s coming your way. It will also prompt you to start planning how your campaign is going to unfold. Learn from the lessons of the previous year, update it to take into account the latest trends, and you should see some serious return on your investment.

Create peak promotion marketing plans to drive your most popular products

Every Christmas there are a few must-have presents that consumers feel pressured to buy. The great thing about Christmas for sellers, is that every buyer has dozens of people they need to buy things for. There will be times when they know exactly what to get someone and their choice is locked in months in advance. Most of the time however, people are surprisingly easily swayed.

With pressure to find people something that they will like, buyers actually reach a state known as decision fatigue. There will be so many options out there and so many people to buy for, that they will put decisions off. What you can do is really push the 20% of your products that generate 80% of your turnover — the old 80:20 rule still applies.

This will allow you to catch the eye of buyers who are looking to be told what they should buy. If they see ads over and over for a product which they’re told is popular they’ll make the link in their minds that it’s a desirable gift to receive. Once you establish your products like this in the mind of buyers, you’re really onto something special.

Seasonal SEO is a great idea

People’s search habits change markedly at Christmas time because they’re so focused on the big day itself. You do it yourself, think about it. Are you more likely to search ‘funny present’ or ‘funny Christmas present’ if you’re shopping in early December?

This means that you need to change your SEO keywords, for a short time at least to try and capture a number of the most popular seasonal variations. With millions and millions of browsers opting for a new suite of keywords for a few weeks a year, you can’t afford to miss out. But don’t apply them too early.

You may think that if you start weaving them into your text in August then this will give you longer to establish yourself in the Google rankings. Whilst this might be true, people aren’t going to want to read it. It will just look like you haven’t bothered to take down your seasonal promotions. Start deploying your seasonal SEO campaign in mid November and you’ll strike the right balance between moving up the rankings and providing relevant readable content. 

Build awareness early with remarketing

Remarketing works all year round because it allows you to have multiple runs at selling to any given customer. Something that’s worth considering is changing your remarketing approach around the middle of November.

If you’re targeting customers with items left in their baskets why not prompt them to think whether they’d make a good Christmas present for someone else? Not only does this avoid the potentially pushy approach of seeing if they still want it for themselves. It gets them thinking about whether someone else they know would like it instead. Clearly they saw something in the product to add it to their basket in the first place.

The best thing about this new remarketing approach is that it also shows customers that you’re already open for Christmas business. If they want to get their shopping done early then they’ll take a look at the rest of what you have to offer.

Create a gift guide to showcase your entire range

Gift guides are a great way to repackage your range so that you can put it in front of the eyes of your customers all at once.

Lay everything out into easy to navigate sections so that they won’t feel overwhelmed but the amount of choice. With so many gifts to buy, they’ll be appreciative of a simple guide that gives them plenty of food for thought. Focus on the products that are already selling so that you have the most chance of selling even more of them.

Benchmark your site speed so that you can keep up with increased traffic

Refining your site’s loading speed is essential if you want to be able to keep up with the increased traffic during the holiday season. Hire a professional and do this well before Christmas so that you can root out any bugs and glitches well in advance.

With 40% of browsers giving up if a site takes 3 seconds or more to load, you can’t afford to have a slow site. Take the time to get it right by streamlining all of the code in the backend and you’ll be able to offer your customers a reliable and hassle-free shopping experience. Ideal if you want them to log on, purchase, and log off in a matter of seconds.

Personalize the experience with targeted recommendations

The final thing to consider are personal recommendations. We all receive those emails that tell us we might also want to buy X, Y, and Z. But what if you could reframe them as ideas for Christmas gifts?

Use a mix of products that you think the buyer themselves would like, and add in a healthy mix of your most popular products. That way you’re hedging your bets that someone they will know will want something that’s proving popular across a whole range of different demographics. You might want to consider sites in multiple languages to reach more audiences, feel free to choose the best translation site for these needs.

Final Thoughts

The holiday season is the busiest time of year for E-Commerce businesses, so start planning early so that you can reap the rewards in the new year. Tactics such as seasonal SEO, remarketing, and targeted recommendations will all help you stay one step ahead of the competition.

Just make sure you make it fun and enjoyable for your customers. A lot of people will be put off by an over-zealous approach to selling, so keep things festive and use a cheery seasonal tone when crafting your text.

D&AD; 2008

A D&AD brief by Crisis charity. They needed an unconventional mailer to motivate people to donate to the charity. My solution was a faux blanket catalog, that turned out to be just a newspaper a person has been subscribed to.