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How To Effectively Plan Your Content Strategy From Scratch?


In this article, I am going to walk you through the process of planning your own content strategy. I will show you how to come up with ideas for your content, how to plan it, and how to measure it.

This article assumes that you have a basic understanding of content strategy and content marketing. If you are new to content marketing, you can check out my [Beginner’s Guide to Content Marketing](https:/ article.

If you want to learn more about content strategy, check out the following articles:

– How to Create a Content Marketing Strategy

– How to Create an Effective Content Marketing Plan

– Content Marketing: How to Plan Your Strategy from Scratch

– The Content Marketing Checklist

– What is Content Marketing?

– Why Content Marketing is Important

– Content Marketing Mistakes to Avoid

– Content Marketing Trends to Watch Out For

– Content Marketing Tools to Help You Plan and Manage Your Content Marketing

– Content Marketing Ideas to Get You Started

– Content Marketing Examples to Inspire You

– Content Marketing Case Studies to Learn From

– Content Marketing Stats to Motivate You

You can also check out Kamra Ahmed’s Developer Roadmap for more content marketing resources.

What is A Content Strategy

A content strategy is a plan for creating, distributing, and measuring the effectiveness of your content. It is a way of thinking about your content and how it fits into your overall content marketing strategy. It helps you make decisions about what content to create, when to create it, where to distribute it, how it should be distributed, and what metrics to use to measure its success.

Why is It Important to Have One?

Content marketing is one of the most effective ways to grow your business. However, it can be difficult to know where to start when it comes to creating content. You need to have a content marketing plan in place to make sure that you are creating the right content at the right time for the right audience. You also need to be able to measure the success of the content you create so that you can learn from your mistakes and improve your content marketing efforts. A content strategy will help you achieve these goals.

How to Effectively plan your Content Strategy

Step 1: Define Your Audience

The first thing you need to do is to define your audience. Who are they? What do they care about? What problems do they have? What are their pain points? What kind of content do they want to consume? How can you help them solve their problems? What is the best way to reach them? Once you have answered these questions, you will have a better idea of who your audience is and what problems they have. This will also help you decide what type of content you should be creating.

Once you have defined your audience, it is time to think about the problems that they have and the pain points that they are trying to solve. You can do this by asking yourself the following questions:

– What problems does your audience have?

– How can your product or service solve these problems for your audience?

For example, if you are a web developer, you may want to create content about web development. Your audience may be web developers, web designers, bloggers, or anyone else who is interested in learning more about web design and development. You may want your content to be useful to them. For example, you could create a blog post that talks about how to create a responsive web design. You could also create an e-book that teaches web developers how to use HTML, CSS, and JavaScript to create responsive web designs. You should also think about what problems your audience has and how you can solve those problems. For instance, if your audience wants to learn how to make a responsive website, you should create content that teaches them how to do that.

Step 2: Identify Your Goals

Now that you know your audience and the problems they face, it’s time to identify your goals. What do you want your audience to do after reading your content? How will you know if your content is successful? What metrics will you use to track your content’s success? What will you do if you don’t reach your goals?

What are your goals for the content that you will create? For example:

– Increase traffic to your website

– Increase the number of people who subscribe to your newsletter

— Increase the conversion rate of your lead generation form

You may also want to consider your audience’s goals as well. If you are writing content for a blog, for example, your audience may have different goals than if you were creating content for an ecommerce website. The goals of your audience should be reflected in the goals that you set for your own content.

Step 3: Decide on the Type of Content You Want to Create

It is important to decide on the type and format of content before you start creating it. You want to make it easy for people to consume your content so that they will be more likely to read it and share it with their friends and followers. There are many different types of content to choose from. Here are a few examples:

– Blog posts

– E-books

– Infographics

– Case studies

– How-to guides

– White papers

– Webinars

– Podcasts

– Videos

– Quizzes

– Surveys

– Checklists

– Slideshows

– Slide decks

– Newsletters

– Emails

– Social media posts

These are just a few of the many types of different content you can create. The most important thing to remember is that your content should help your audience solve a problem or answer a question. If your content doesn’t do that, it won’t be very useful to your audience or they won’t share it. If they don’t share your content, you won’t get the results that you want.

If you want to learn more about content types, you can check out this article from HubSpot.

Step 4: Create a Content Marketing Plan

After you have decided on your content type, the next thing you should do is create a content marketing plan. This is a document that will tell you what you are going to write about, when you will write it, and what metrics you will use to measure its success. It will also tell you how you will promote your content.

Step 5: Write Your Content

The last step in creating content is to write it. This can be the most difficult part of the process for many people. If this is the first time that you are creating content, it can be difficult to know where to start. The good news is that there are a lot of different ways that you can write content. You don’t have to stick to one method. The key is to find the method that works best for you.

How To Write Dialogue (With Examples)

how to write dialogue in a story livingwriter

19 Ways to Write Better Dialogue

For years, I struggled deeply with the dialogue in my stories. I didn’t have a natural knack for writing conversations that felt real and true to character, and I let this weakness deter me from striving to improve. But stories need dialogue, and my own was suffering for a lack of attention.

Finally, I decided that enough was enough. I began reading every bit of advice on writing dialogue that I could get my hands on. I studied the novels I read, and I rewrote the conversations in my stories again and again, until at last I began to see improvement.

Unfortunately, it’s this very complexity that can make quality dialogue so difficult to craft. That’s why I’m breaking down nineteen steps for writing better dialogue in today’s article, beginning with ten tips for crafting richer, more nuanced conversations.

#18: Use dialogue to break up narrative

Narrative that spans page after page can become taxing to read, no matter how theoretically exciting it might be. Adding a line or two of dialogue can be a great way to give readers’ eyes a break, especially if you allow your point-of-view character to engage with or react to the world around them.

In my experience, the easiest way to determine whether your characters’ conversations ring true is to read your work aloud. Do your characters sound like themselves? Does their conversation follow a natural flow? If it doesn’t, reading their words aloud is sure to reveal where you went wrong.

Feeling overwhelmed by all the advice I’ve shared today? Don’t feel you need to master dialogue overnight. Practice is key to improving skill, and perfecting any part of your manuscript requires a healthy dose of revision. Focus on implementing just one or two of these dialogue tips at a time, and you’ll be writing rich and compelling conversations in no time.

How To Write Dialogue (With Examples)

Writers use various tools like monologues, dialogues and narration to tell stories that appeal to their audiences. Dialogue is one of the most important tools for written and scripted works with more than one character. You may be interested in learning more about dialogue if your job involves writing a novel, short story or script to share with an audience. In this article, we discuss why dialogue is important in written works and how to write dialogue that engages your audience, plus examples to help you write quality conversations.

Dialogue refers to written conversations between characters in novels, short stories and scripts. For dialogue to occur, two or more characters must talk with one another to further a story. Actors for commercials, movies and television shows use written dialogue to perform their characters. This makes dialogue useful for leisure activities like reading, informational training videos or marketing materials.

Why use dialogue?

As a writer, you can use dialogue to create engaging, informative written pieces that help your audience understand your message or topic and feel more connected to your characters. You may choose to include dialogue to break up long pieces of narration and add diversity to a written work. Dialogue is one of many writing tools you can use to balance your writing and create an environment that encourages your audience to keep reading, watching or listening. There are many goals you can accomplish when using dialogue, including:

1. Determine the reason for the dialogue

It’s often helpful to first determine why you’re adding dialogue to a piece of writing. Think about whether the dialogue enhances the story by developing character relationships or backgrounds, advancing the action of the plot or revealing information to your audience. You may place your dialogue strategically throughout your piece to ensure an even flow from narration, action and character voice. Remember to only include dialogue if necessary and avoid dialogue that adds little to your written work.

2. Decide which characters are speaking

There must be at least two characters having a conversation for a dialogue to exist. Understanding the goal of the conversation can help you decide which characters are speaking, what they’re saying and why they’re saying it. Once you’ve decided the characters in your dialogue, remember to think about their voice and how they might deliver information with their personality and style of speech. To keep your audience’s attention, try to add only a few characters to a conversation to improve readability and make it clear which character is speaking.

3. Use quotation marks to start and end spoken dialogue

Quotation marks are the standard punctuation for communicating written dialogue in novels and short stories. If you’re writing one of these pieces, use quotation marks at the start and end of a character’s speech to set their dialogue apart from the rest of the text. Using quotation marks effectively improves the clarity of a written piece by separating a character’s speech from the narrative text and helping a reader keep their place in your story.

4. Create a new paragraph for each speaker

Every time a different character speaks, it’s important to start and indent a new paragraph. This helps you and your readers understand who is speaking and makes your story or script look more visually appealing and easy to read. Separating each character’s speech may avoid confusion about what each character is saying, which can be useful in stories with characters who have conflicting values, roles or levels of information.

5. Write the dialogue

Within your quotation marks, you can write the dialogue between your characters. Consider the reason you’re adding it to your story and which characters are speaking the words as you write. Since dialogue is a conversation, the style in which your write it may sound different than the narrative parts of your story or script. Adjust your style based on the setting, characters’ personalities and your goal. For example, if your goal is to show two characters meeting for the first time, their conversation may be more formal than if they had been friends for a long time.

6. Start with the action

It’s a good idea to give every piece of dialogue a purpose, and starting with the action or most important information of a conversation is an excellent way of achieving that purpose. Although real conversations may have small talk and filler words, dialogue conversations must often be more straightforward and direct for audiences to easily grasp their meaning and your intention. To accomplish this, keep your dialogue concise and include only the information that moves your story forward, strengthens connections between characters or offers new knowledge to readers.

7. Use dialogue tags to show who’s speaking

Dialogue tags are brief descriptions of who is speaking a piece of dialogue. These tags can come before or after the quotation marks of a character’s speech and often include the name or pronoun of the speaking character and a verb describing that they spoke. You can use dialogue tags in many ways to increase the readability of your work and show readers which character is speaking. One way to add visual diversity to your piece is including dialogue broken up by dialogue tags, which can increase suspense and reader interest.

8. Include action beats

Action beats are one way to enrich your dialogue by adding narrative descriptions of a character’s movements and emotions. This can help readers better understand your dialogue, the setting of the conversation and how the characters feel. You can add action beats in dialogue tags, before or after dialogue and in the middle of dialogue to break up long conversations and make characters feel more real.

Dialogue Writing Made Easier

Knowing how to write dialogue in a story can be a bit of a challenge, especially knowing how to write dialogue that’s impactful and not just filler. However, as long as you make sure that each dialogue attempts to do something, whether it be progressing the plot or developing a character, writing dialogue becomes a bit easier.

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Create your mind map online

Mind Map Examples for Students - Cover Photo

How to make a mind map online?

1. Start from a template

Mindomo is a user-friendly mind mapping software that helps you create online mind maps with ease. All you have to do is click the “Create” button from the dashboard. Afterward, you can either choose a blank mind map or a mind map template from the various lists displayed on your screen.

There are many categories of templates you can browse for inspiration, or you can use the search bar to find what you’re looking for. The design and the structure of the information are composed. All you need to do is to fill in the placeholders.

Daily Dashboard

Weekly Planner

How to Write an Essay

Getting Things Done

How to get things done diagram

Curriculum Vitae

Online Curriculum Vitae template

Design a business plan

2. Build your mind map from scratch

Create your own amazing mind maps from scratch using mind mapping software. Add your ideas and customize the layout and the design as you imagine. The possibilities are endless. Add documents, images, videos, audio files, icons, or links to have all the information you need in a compact design.

Mind Mapping Techniques for Students

If you’re not sure how to start creating mind maps, check out our Mind Mapping 101 course . It will walk you through the exact process you need to follow to create mind maps for homework assignments, note-taking, group work, studying and more.

Once you have the basic process down, you can create your first mind map. To get started, you’ll need a writing utensil and a piece of paper. If you want something more flexible and fun, try an online mind mapping tool. With a web-based tool, you have the ability to customize your mind map to meet your specific needs and access it from anywhere at any time.

A tool like MindMeister lets you create flexible mind maps that grow to fit your ideas. And, they can be accessed online or on the go with a mobile app, ready when inspiration strikes. Online maps can include text, links and more. With a paid educational plan , you can attach documents and images to your maps. You can create as many maps as you want — all paid plans include unlimited mind maps. When you’re finished, export your map as a PDF, an image or a Word or PowerPoint file. Don’t want to make the plunge just yet? Try MindMeister’s free version and upgrade at any time.

15 Mind Map Examples for Students

Now that you know the basics of creating a mind map, let’s take a look at some of the ways you can use them in school. Use these 15 examples to find inspiration for the different ways you can use mind mapping to study and write more effectively. Who knows, you may even get better grades, too!

1. Brainstorming mind map

Mind mapping is one of the best brainstorming techniques out there . Draw a mind map when you’re trying to come up with ideas for an essay, project or any other creative task — it can really help get your creative juices flowing.

If you run out of ideas in one session, try drawing blank branches into your mind map. Our brains don’t like unfinished business — this tricks your brain into looking for creative ways to expand our mind maps.

2. Note-taking mind map

Instead of transcribing what your teacher says, mind maps compel you to actively think about what you hear. Don’t write full sentences — stick to jotting down essential keywords and meaningful images. This way, you save time both during the lesson and afterward when you review your notes.

3. Memorization mind map

Mind maps can help you memorize all kinds of information , from vocabulary to important names and dates you need to know for your history exam. Build your memorization skills by hiding branches and trying to recall the hidden information — check how you did by revealing the collapsed branch. After some time, you’ll easily remember the contents of your mind maps.

Mind maps utilize all our cortical skills and activate the brain on all levels, making it more alert and skillful at remembering. The attractiveness of mind maps makes the brain want to return to them and encourages the probability of spontaneous recall.

4. Reading comprehension mind map

Old novels, highly scientific articles and scholarly essays can be full of unfamiliar words, and their complex structures can make them difficult to understand right away. Creating a reading comprehension mind map will help you group ideas together, identify troublesome words to add to your vocabulary and eventually cut through the confusion.

To do this, break the information down into smaller, more manageable chunks. Make a list of unfamiliar words and other questions that turn up while you read. Later, research the troublesome words and bring up these further questions in class. You can go back to your map to review the text before an exam.

5. Group project mind map

Dreading group projects? Mind maps can help change that. An online group project mind map makes it much easier to visualize what needs to be done and work together with your teammates to accomplish everything.

With MindMeister, you can easily share your mind map with all team members so that everybody can access and edit it at the same time. In a paid plan, you can assign tasks to your team members right inside the mind map to ensure everybody knows what they need to do, and everyone can link their files directly into the map.

6. Class presentation mind map

Mind maps are a great way to present information . For example, you could use a mind map instead of a slideshow to present a class report. Take a look at the video below to learn how to create a slideshow for a book report in less than three minutes.

7. Homework mind map

Never forget another assignment again — a homework mind map can keep you on track throughout your course. Stay organized by creating a to-do list, adding deadlines to each assignment and any necessary reading materials directly in your map. As you complete tasks, check them off of your to-do list.

8. Essay mind map

Mind maps can not only help you brainstorm what your essay will focus on, but they’re also great for collecting arguments and quotes from the various sources you want to cite. Outline the structure of your essay using mind maps to capture all of your ideas and research in one place. You can even show relationships between arguments by drawing connections between topics.

9. Exam preparation mind map

Additionally, you can note down instructions from your teacher and other information about the exam, such as date and time, format (essay, multiple-choice, etc.), what you need to bring (calculator, pens, ruler) and so on.

10. Semester plan mind map


7 Marketing Ideas for Growing Your Small Business in 2022

7 Marketing Ideas for Growing Your Small Business in 2022

Starting a new business is no easy task and requires a lot of time and effort. You need to perfect your offering, select the right sales channels, research your target customers, and more.

However, no matter how good your product or service is, people won’t know about your business unless you market it. Marketing is an essential part of establishing your brand and generating sales leads for your small business. In this post, we will discuss some of the best marketing techniques that will help you grow your small business both in size and reputation.

marketing ideas for growing your small business

7 Marketing Ideas for Growing Your Small Business in 2022:

9 Local Promotions to Try

1. Hold a Contest

As an example, according to The Oklahoman, a local pizza joint in Oklahoma decided to host a home film festival contest where participants are asked to write a script and film themselves performing (while featuring some form of the brand – a cup with their logo, a Hideaway pizza box, a branded t-shirt, etc. in the final video).

coronavirus hideaway pizza contest

Once a winner has been decided, you can add their winning photo, video, or social post to your website, adding another layer of engagement and allowing you to get the most mileage out of the content.

2. Enable Customers to Support the Community

However, an idea for a local restaurant offering take-out would be to include an option for the customer to purchase an additional meal for hospital staff. In that way, your eatery is generating more business and providing consumers the opportunity to help out as well.

In a video from CBS, local volunteers pool together donations in order to “feed the frontline.” Businesses can follow suit by offering a discount for anyone who purchases extra meals for people in need.

3. Use Incentives to Drive Email Subscribers

Even if you aren’t open for business at the moment, you should consider building your email list so that you can communicate with your audience and incentivize them to make a purchase once you do re-open.

If you are unable to keep your doors open, you could offer website visitors a discount that they can use once you re-open if they sign up to receive email communications from your store or restaurant.

Continuing to engage potential customers via email and/or SMS texting will help keep your business front of mind for when you do return to business as usual. Just make sure you only share highly relevant content that will truly provide value to your audience if you want people to stay subscribed.

4. Shift Your Business Model to Accommodate Local Customers


The same concept could work for any sort of business where the service is usually performed on-site at the store location. It’s times like these where creativity, flexibility, and out-of-the-box thinking comes in handy.

5. Create a Local Guide and Promote it on Social Media

If you have a brand related to fitness, health, sports, or being active in general, you could create a series of guides about hiking – where to hike with dogs, where to hike with kids, where to hike alone, what to listen to while you hike – and then promote them on social media.

Aligning your brand with a positive activity like hiking and providing something useful to your audience is a win-win for staying relevant, building followings, being an active part of the community, and keeping your audience engaged.

6. Submit Your Open Business to Local Directories

If you are located in the Bay and want to raise awareness for your local brand, you can register at Open For Business – a new directory housed on one of the top news and lifestyle sites in the Bay Area, SFGATE.

Here , businesses serving the Bay Area can claim their listing and ensure that residents can find and support them. And, on top of the standard free listing, companies can choose to sponsor their listing or sign up to be a featured brand for extended reach and benefits.

Open for Business Promo Image

Right now, people are confused about who is offering delivery versus take-out, what current hours are during the crisis, what delivery apps are available for which locations, and which businesses are open in general.

Making sure that the resources in your local community – the newspaper, Chamber of Commerce (here’s an example from Oakland), and other online websites geared towards helping consumers find this information – know that you are still open for business and offering take-out from a special menu is crucial if you want people to order from you.

7. Invest in Your Online Presence

We mentioned this in a previous article about why B2B brands are investing in digital, but the same holds true for companies who now need to rely on their web presence in order to keep generating sales while storefronts remain closed.

Make sure your Google My Business listing is optimized. Respond to all of the reviews to show that you care about your customers and update your information to include any changes that have occurred as a result of the coronavirus outbreak.

5. Optimize for local SEO

Still looking for local marketing ideas? Local SEO should be part of your business development plan. People, after all, are using the internet more and more to find products or services. When they do that, you want to be at the top of search engine results pages.

  • Optimize your business profile on Google. You’d need a Google My Business Account for this. Make sure you give all the necessary information.
  • Add location-based keywords to your main website pages’ names, headings, and body (Example: “Sacramento bakery”). Use Google Keywords to determine the most searched keywords in your area and the relevant ones. Include those in your site’s meta content and URL, among others, too.
  • Obtain listings in other online repositories, guaranteeing that the information is consistent across all platforms.
  • Create blog posts that are unique to the communities you represent. Make sure they are great content, too. Use email templates for outreach to secure links to these blog posts then and get the content ranking.

Additionally, get your business listed on Reserve with Google. This will help you monetize the leads you get from your business’s Google profile by prompting them to book an appointment with you directly. You need to have an account with a partner scheduling software to be eligible for the same.


Always Write

How to save on ghostwriting

Other Services Related to Book Ghost Writing

Very creating and insightful work, made my ramblings make sense! I loved the added details and the way my characters were brought to life. The writer was prompt in her responses and catered to all last-minute adjustments patiently. Thank you for your help. I appreciate it. 100% recommended.

Joseph Boucher

I rarely write reviews but this goes to the ghostwriter I hired. The process, from the selection of the writer to the final submission of my book, went smooth. I` loved how he stayed engaged and concerned about my story. Thank you for giving an interpersonal touch to the story. Very quick to answer all queries. I am very satisfied with the quality of much. Way to go.

Annabell Ison

This website is the best to hire a ghostwriter for any book! I hired a book ghostwriter thinking it would be a lengthy process but to my surprise, they delivered my book in no time. Great work is done! It felt as if the writer had read my mind. Wonderful. I also got my website made by them. Thank you.

Moore W.

Here are 13 ways to save on the cost to hire a ghostwriter

Ideally, you want to to get the best ghostwriting for the least cost. Good news: the most expensive ghostwriting agency is not necessarily the best ghostwriting service. Just because somebody ghostwrote the autobiography of a former head of state or Hollywood celebrity doesn’t mean they are better than many ghostwriters who have not.

But they can charge two, three or even four times what another ghostwriter might charge. And they usually do. They get away with it because people are fooled into thinking they are getting something better. Big, shiny objects! Celebrity shine.

Newsflash: being a celebrity doesn’t make a writer better. If you want to hire a company spokesperson, sure, get a celebrity. The name recognition will rub off on your company. If you want to hire a ghostwriter, the name doesn’t matter. They are ghosts. Nobody will see their name.

On the other hand, be wary of any agency that wants to charge way below the going rate. There must be a reason their services are in so little demand that they are willing to work for peanuts. If somebody is ready to write your 50,000 word book for just $4,000, you should have really loud alarm bells reverberating in your head. Run!

If you are willing to sacrifice quality for price, you should not be hiring a ghostwriter at all. Just write it yourself. That’s how to save the most money. Presumably, you want to hire a ghostwriter who can write better than you can, right? So hire one who actually can.

TIP: Hire by the project, not by the hour. That way, you minimize the administrative costs. We hate keeping track of hours. It’s tedious. We charge by the project, so you don’t have to pay for all that administrative work.

Avoid extra fees

This is the top tip to keep ghostwriting costs under control. Ghostwriting is a pretty straightforward service. It is custom work, but it is pretty straightforward. But if you want extra work done, it will obviously cost extra money. Here are five ways to avoid extra costs:

Know what you want

Do you know who your audience is? Do you know what style of writing you want? The more you know before contacting the ghostwriter, the less time she will have to spend helping you decide. After all, time is money.

Get your material organized

You are paying a ghostwriter to write. If you dump a box of documents on her kitchen table, you will also have to pay her to organize your material. That can be a very long and tedious (labor-intensive) task. You don’t need to pay a skilled writer to do this for you.

Each writing project is different. The bottom line is this: if the writer doesn’t have to spend countless hours organizing your material, we don’t need to charge you extra to do it.

Don’t pay a babysitter

I said it before: you are paying a ghostwriter to write. If you want them to babysit, that will cost extra. We get these requests a lot for biographies, especially for elderly parents, and sometimes for small business books:

Let’s suppose it takes about two days for your grandmother or Mr. Heatherington to articulate the information for the book. As they articulate it, they can put the information in order, so that it is organized. It then takes about two hours for the ghostwriter to read it and get herself ready to write, or at least create a structure for the manuscript.

Now let’s suppose the ghostwriter comes to interview your grandmother or Mr. Heatherington. It will still take them two days to articulate the information. But now it takes the ghostwriter two days to collect it live, instead of just two hours to read it.

But wait, there’s more. All the information is in audio recording and/or scribbled notes. The audio can’t be scanned or searched, so it needs to be transcribed before it has any practical value. That will cost you extra.

TIP: The more you write down, the better. If you have snippets you want included, write them down. Even if it doesn’t save you a penny, you’ll get the manuscript you truly want.

But wait, there’s even more. After two days of interviews, duly transcribed, the ghostwriter has all the information in an unorganized state. She still has to organize it. Unlike your grandmother or Mr. Heatherington, they are only partly familiar with the material, having been exposed to it in what can best be described as a crash course. This will take a while, perhaps another day.

If you have money to burn, why not burn it? Hire a ghostwriter as a babysitter. But if you want to save on ghostwriter fees, don’t pay for an extra three days of labor, plus transcription fees.

Avoid travel costs

There are times when you simply cannot get all the information down, or when it is worth the cost to have the writer interview people. So you might ask the ghostwriter to travel to meet you or the people you want interviewed. Travel costs include:

Of course, the inevitable request is then to “get me a writer in my city”. Stop for a moment and think about the logistics. Do some math if you like. Think about how many cities there are around the world.

Just a few weeks ago, a gentleman in Brisbane, Australia, demanded a local writer. Hmm. We have a strong team of a dozen top-quality writers. Guess how many of them, all based in the USA and Canada, were local to Brisbane?

My single-focused job is to get you the best writer for what you want written. Location is not a factor. Some of my best friends are maps, but this is business; geography is not my goal.

Don’t rush

How Much Does It Cost to Hire a Ghostwriter?

The price for ghostwriting services depends on many things. The first and most important factor is the length of the text. The price won’t be the same for a blog post with 800 words as for a white paper, or a book! Writers may start as low as $10 per article (but beware, the quality can be really bad when the fee is low!) and can go over $1000.

Another impact on pricing can be explained with the basic supply and demand rule. The more work a ghostwriter is doing and the busier he/she is, the higher price they will give you.

Some ghostwriters will charge you by the project, whereas those you are hiring more long-term may ask to be paid monthly. These are things you should discuss with a ghostwriter and put in a contract.

Are There Other Solutions?

If you are not sure you want to use a ghostwriter, there are other options you could consider. When it comes to writing and publishing blog posts regularly, you could try doing it yourself. If that doesn’t turn out to be good, try assigning someone at your company who will do all the writing as an employee. On the other hand, if your budget allows it, you can hire an agency to do the work for you.

Ana Grasic is a growth hacker whose expertise range from SEO and SMM, copywriting and content marketing to more in depth dealing with customer acquisition and retention. She and her colleagues founded WeGrowth, a marketplace for professional Marketers and business owners that are looking for their services. Ana’s goal is to share her knowledge with other growth hackings enthusiasts and teaches the readers of her articles some growth-boosting tricks.

Hiring a ghostwriter can help in producing more content. But you also have to consider that you will somehow lose control of the quality because you hired someone else to do your writing.

Hi Aira, thanks for your interest for my post! Yes, I agree with you that one of the cons of hiring a ghostwriter can be the lack of both, control and quality. My advice to ones who opt for hiring ghostwriters is to try to be a good manager and think as if a ghostwriter is a team member that needs to be mentored and monitored. Like I wrote, hiring ghostwriters has its good and bad sides and your comment certainly makes a point!

You’re absolutely right, Ana. In my experience as a ghostwriter, when the communication with the client is good, the whole experience is better for everybody. If you want a ghostwriter that you can just “set and forget,” you are risking losing control, but when your writer becomes one of the team, you can be confident that what is written will match your intentions.

Great article, Ana, though I think it’s important to distinguish between experienced, professional ghostwriters and lower cost writers-for-hire who focus more on quantity than quality. Professional ghostwriters work hand-in-hand with clients to help them more clearly convey their own message in their own voice. Members of the Association of Ghostwriters, for example, have to apply and demonstrate a level of experience and professionalism before being admitted. That way, we can assure clients that the work to be produced will be of a high quality. The client doesn’t lose control of the project, because they have the final say regarding whether the content produced will ultimately be used, but I certainly agree that there may be a wide range of quality levels, often depending on how much the client is willing to spend. Thanks for writing about ghostwriting!

There are several sources of ghostwriters. One Ghostwriting Gurus. Another is the Association of Ghostwriters. There is also a book I wrote: How to Find and Work with a Good Ghostwriter which is available on Amazon, Kindle, and Audible. As a ghostwriter, as well as the author of over 100 books under my own name, anything I do as a ghostwriter belongs to the client, and they have full control over the final product. I use their own voice in writing the blog, book, script, or whatever I am writing for them. So there is no loss of control. It’s a work for hire, and when I provide suggestions, it’s up to the client whether to take them or not, though most do.


7 steps to create a successful B2B marketing campaign

Download our Ultimate Guide to Inbound Marketing to learn how to build a successful, optimized strategy.

The 5 Best B2B Social Media Campaigns

In the B2B social media environment, collecting followers and likes is not enough to be successful. Modern marketers hunger for CTR, form fills and lead-generating data in order to better-know their customers and build a rapport with them. In this blog, we take a look at five best B2B social media campaigns and the reasons why we love them.

Well known within the shipping, energy and maritime technology industries, Maersk seemed like an unlikely candidate to launch a social media campaign. Despite being an industry leader, the company were considered to be conservative and reserved, and needed to refresh their image in order to attract new talent.

With approximately 25,000 employees working for the company, Social Media Manager Jonathan Wichmann firstly decided to build a strong internal audience, in turn asking them to invite friends and prospective employees to follow their channels, creating additional virality. A year after the campaign was launched, Maersk Line had gained over 700,000 Facebook fans, and over 172,000 unique interactions each month across 12 social media channels.

Maersk used social media as an outlet to succeed in their goal by creating a clear and concise message about what they do. Asking their audience about what type of content they would like to see posted, posting regular blog articles and stories from the industry, along with a photo competition all contributed towards customer engagement. 67% of visitors to the company’s social media channels clicked through to recruitment pages, and the amount of applicants for employment increased by 116%.

Wichmann was particularly clear that social media would not be used as a selling tool, but rather to establish thought leadership by leveraging employee expertise to create value for customers. Today we can see followers answering each other’s customer service issues before an administrator for the company has to get involved – a great example of the way in which social media can create and maintain a positive relationship between brand and customer.


Despite literally obscuring the lines between being a B2B and B2C campaign, TippEx’s ‘Hunter Shoots a Bear’ viral is a noteworthy mention of how social media can catapult a brand into the limelight within just one day.

The video, launched on YouTube, sees a hunter in the forest confronted by a bear that he is supposed to shoot. His sense of humanity takes over however, and he reaches out of the on-screen action to grab a seemingly static TippEx Pocket Mouse from a neighbouring advertisement. The word ‘shoots’ is erased and he instructs the viewer to replace it with whatever text they want – the suggested scenario then being played out before them. After much data analysis of search behaviour, terms and content on YouTube, TippEx experienced global virality from day one: one Tweet per second in the first 10 hours, and one million views after 36 hours. In addition, brand positioning increased by 100% and sales were up by 30% compared to the same time the previous year.

Following the success of this campaign which received more than 50 million views on YouTube, a further campaign ‘Hunter and Bear’s 2012 Birthday Party’ was launched, in which viewers ‘white and rewrite history’. The second episode in the series enjoyed much of the same success as the first, a true testament to the dramatic effects of interactive marketing on a platform that currently reaches almost 25% of the world’s population.

10 types of marketing campaign

  1. A brand awareness campaign to promote your company
  2. A campaign to launch a product/service/offer to promote your new product/service/offer
  3. A repositioning campaign after a website redesign or change of name or logo.
  4. A lead generation campaign to add new contacts
  5. An email marketing campaign to offer content, a new product, or another interesting resource to leads
  6. A social media campaign to drive traffic to your website or improve brand awareness
  7. An influencer campaign to reach a larger audience
  8. A public relations campaign to work with media well-known to your target audience
  9. An SEO or organic search campaign to rank better in search engine results
  10. A referral campaign to invite customers to promote your company using word-of-mouth

In parallel to these, you should also run campaigns throughout the year to promote things like new content which could include your newsletter, for example. That’s because the creation of new content on the different pages of your website is an ongoing process.

How to create a successful marketing campaign in 7 steps

At Plezi, our year is structured around the different marketing campaigns we run. Because of this, we now have a marketing campaign plan that we can replicate. This helps us to be better organized and ensure that each campaign achieves the best results possible. Below are the different steps we use to create our marketing campaigns.

1. Have a good understanding of your buyer personas

We tend to harp on about it, but knowing your target audience, the problems they face, their fears, obstacles, and daily routine is the foundation of all marketing. Defining good marketing buyer personas is absolutely vital for your marketing strategy to work.

If you want your marketing campaign to be truly effective, you need to have a very good understanding of the audience you are targeting. This will ensure that the message resonates with them and will convince them to take action. For example, this will enable you to choose the right channels, use language appropriate for your target audience and their position in the buyer’s journey, and ensure that the campaign offer addresses their needs.

2. Organize a kick-off meeting

Whatever the size of your team and the duration of your intended campaign, it’s a good idea to organise an initial meeting to kick-off the process of creating your campaign. This will ensure that it is well-organized and that everyone is on the same page.

Pro tip: We all know that meetings can sometimes go off in all directions. To make more effective use of your time and be sure that all the necessary points are addressed, you can put in place a campaign roadmap. This can include things like the key stages of the campaign, the different roles of those involved, and deadlines.

Spend whatever time you need, because this meeting is essential to the success of your marketing campaign. It has a number of goals, which will be covered in the following steps. But it’s better to spend time at this meeting making sure the campaign is well designed and that it will run smoothly than to rush things, only to realize later on that you haven’t given sufficient thought to some parts of the campaign.

3. Appoint a campaign manager

The marketing campaign manager is like the conductor of an orchestra who runs the campaign. They must ensure that no steps have been forgotten so that the campaign runs smoothly.

4. Set clear goals

Setting clear goals will ensure that everyone involved in the campaign is aligned and that they remain focused for the duration of the campaign. This will help you decide what actions to take and avoid taking those actions which are unnecessary. This is the most important step because without it, you won’t be able to measure how effective a campaign was once it is finished.

5. Identify a target audience

Once you’ve set these goals, you need to decide on who the campaign will target in order to achieve them. If a campaign is to be effective, the message must be clear and tailored to a specific target audience. Again, you shouldn’t be targeting all of the contacts in your database.

6. Choose the channels

In today’s business environment, it’s better to take an omnichannel approach to lead generation. This makes it possible to multiply the touchpoints between internet users and your business. If you aren’t present on the preferred channel of one of your potential customers, they’ll most likely choose one of your competitors. That’s because they’ve made the effort to multiply touchpoints with leads and adapted their message to each stage of the buyer’s journey.

What is POEM?

POEM is an acronym that stands for Paid, Owned, and Earned Media. It refers to different types of media that a company can use to communicate with its leads and customers. While these three forms of communication are quite different, they can also complement each other. They enable companies to optimize their communication with consumers.

7. Choose KPIs

The last step in our plan involves launching your campaign. Once you’ve done so, you need to measure its impact using key performance indicators (KPIs) which will tell you exactly how well your marketing campaign has performed. When you launch your campaign, you should assess how it is received by your target audience and be prepared to make changes to make it more successful.

PathFactory’s GDPR Wars

When all else fails, leverage the power of a cultural phenomenon to transform a seemingly-dull topic into something that’s highly engaging. At least, that’s the lesson that can be taken from PathFactory’s GDPR Wars campaign:


Released in support of the company’s rebrand from LookBookHQ, the GDPR Wars campaign added a fun twist to the personal data privacy and protection regulations implemented by the European Union in May 2018.

As B2B News Network editor-in-chief Shane Schick notes, “There haven’t been too many campaigns in recent memory that would make marketers feel as powerful as a Jedi knight; this one did it not with a lightsaber, but with a professional approach to opt-ins.”

Refract’s “Can You Coach a 10yr Old To Cold Call?” Video Campaign


Refract’s Marketing Manager Matt Hayman explains: “Standing out from the crowd presents significant challenges for B2B marketers. The risk is that in an attempt to grab attention the subtext of the content is ignored. Our initial goal with the campaign was undoubtedly to capture attention — many salespeople hate cold calling, and seeing a kid attempt it with no fear resonated powerfully. But the film, and subsequent podcast, also subtly demonstrated how a salesperson can easily surface insights from their sales activity with the Refract platform, a core part of the value prop of Refract.”


10 tips for mastering time management at work

300 E

7 tips to become a time management master

First things first: why does time management matter? While that question breaks my little project manager heart, I understand your skepticism. Why not just do the damn thing? Well, managing your time is deeper than getting sh*t done-it’s about keeping your head screwed on properly (and getting even MORE sh*t done in the process).

We all know how it feels when work is piling up and there seems to be no end in sight. Not only can this cause procrastination, making matters worse, but more importantly it can lead to unneeded stress and anxiety. Time management practices will declutter your mind, making that to-do list a lot less scary.

Doing things at the right time in the right order will increase your productivity. Getting pulled in multiple directions is a thing of the past and more time in your day will start appearing like magic.

With more productivity comes great success at meeting deadlines. The goal is to get more done in less time without compromising quality (or sanity). When you have your tasks organized and prioritized, one of two things will happen to your deadlines:

Now onto the good stuff. Not all of us are Time Wizards at birth (like yours truly), but fear not-time management skills are easy to learn and maintain. To get you started, here are 7 time management tips:

If you’re worried about how productive you’ve been lately, one of the first things you should do is look at where your time has been running off to. If you don’t already, track the length of time it takes you to do things throughout the day. You’ll start to notice patterns and figure out where there’s room for improvement.

Take it one step further: set timers for yourself for a given project or task. Allow yourself X-amount of uninterrupted time to complete Y-thing. This will force you to stay on task, plus you can make it a fun little competition with yourself.

We’ve been there and we get it. Setting time blocks on your calendar (make sure they are public to your team, too!) will help twofold. This communicates to your team that you’re not available for meetings, questions or thoughts on last night’s episode of “The Bachelorette.” Even more importantly, it holds you accountable to focusing in on one thing for an allotted amount of time.

Getting into a working rhythm is also called “reducing context shift.” Context shifting is exactly what it sounds like. It’s when you switch from focusing on one topic to another throughout the day. But here’s the rub: your brain works overtime to shift gears and get back in your flow state.

We all know that things need to be “prioritized,” but what does that actually mean when it comes to your day-to-day? If you’re feeling overwhelmed by your projects and you’re not sure what to do first, consider making an Eisenhower Matrix. Sounds intense right? Don’t worry-it breaks down your to-do list into four, easy-to-follow sections.

Place your tasks in one of the four boxes below based on their urgency and importance. This will then dictate what to do, delegate, decide and do later.

Defining urgent: Time sensitive and needs to be completed in the short term. There might be many tasks in this box, so it’s best to list them in order of due date. Additionally, it’s possible for projects to start as not urgent, but put off long enough, they find their way into this category.

Defining important: Critical tasks needed to move the needle and reach your long term goals. Since there isn’t always instant results for “important” tasks, they are easy to ignore for too long.

Do First: If a task is both important and urgent, it should be at the tippy top of your list. These items need to be completed soon and will generate the most impact. If these are consistently tasks that have been delayed over and over, make sure you’re realistically giving yourself enough time to complete them.

Decide when: These are items that need to get done, but they’re not needed right now. Give yourself a deadline of when these need to get done and tackle these after your “Do First” items.

Delegate: To-do’s that are urgent, yet not quite as important go here. Oftentimes this could mean a small bid from a co-worker or a last minute request that landed on your desk. Ask yourself (and your team, given the rest of your matrix): “is there someone else that could handle this?” Otherwise, these are tasks that can be handled outside your time blocks.

Do Later (or never): The lowest priority items go here. These are neither urgent nor important. Examples could be cleaning out your desk drawer, optional team meetings and other nice-to-have items that you can get to once all other more pressing tasks are completed. Better yet, does this task ever need to be done? The luxuries and quirks of professional life are sometimes lost to the abyss of important, scheduled work-and that’s okay.

Create a daily schedule—and stick with it.

This step is absolutely crucial for learning how to manage time at work. Don’t even attempt starting your day without an organized to-do list. Before you leave work for the day, create a list of the most pressing tasks for the next day. This step allows you to get going as soon as you get to the office.

Putting everything on paper will prevent you from lying awake at night tossing and turning over the tasks running through your brain. Instead, your subconscious goes to work on your plans while you are asleep, which means you can wake up in the morning with new insights for the workday.

If you can’t do it the day before, make sure you write out your list first thing in the morning. You’ll find that the time you spend creating a clear plan is nothing compared to the time you’ll lose jumping between tasks when you lack such a plan.

Prioritize wisely.

As you organize your to-do list, prioritization is key for successful time management at work. Start by eliminating tasks that you shouldn’t be performing in the first place. Then identify the three or four most important tasks and do those first—that way, you make sure you finish the essentials.

Evaluate your to-do list and make sure you organized it based on the importance of a task rather than its urgency. Important responsibilities support the achievement of your goals, whereas urgent responsibilities require immediate attention and are associated with the achievement of someone else’s goals. We tend to let the urgent dominate when we should really focus on activities that support our business goals.

To avoid this pitfall, use one of the time management tips for work found in Stephen Covey’s book First Things First. He offers the following time management matrix, known as the Eisenhower matrix, as an organizational tool for prioritizing tasks based on these ideas of importance and urgency.

  • Important and urgent: These tasks have important deadlines with high urgency—complete them right away.
  • Important but not urgent: These items are important but don’t require immediate action and should involve long-term development strategizing. Strive to spend most of your time in this quadrant.
  • Urgent but not important: These tasks are urgent but not important. Minimize, delegate, or eliminate them because they don’t contribute to your output. They are generally distractions that may result from the poor planning of others.
  • Not urgent and not important: These activities hold little if any value and should be eliminated as much as possible.

Here’s a look at what sorts of activities fall in each quadrant. Try creating your own time management matrix and inserting items from your to-do list and day-to-day activities to evaluate how you are currently spending your time. You can create one in Lucidchart in less than a minute—that’s what we did!

When you can figure out prioritization, your personal time management can reach a whole new level. You will know where to focus your time during those days when there simply aren’t enough hours.


How to let go of someone you love: 15 things you need to know

The Aligned Life Jenn Stevens Self Healers Manifestation

9) Reflect on what it takes to be in a great relationship

Men have a built-in desire for something “greater” that goes beyond love or sex. It’s why men who seemingly have the “perfect girlfriend” are still unhappy and find themselves constantly searching for something else — or worst of all, someone else.

As James argues, male desires are not complicated, just misunderstood. Instincts are powerful drivers of human behavior and this is especially true for how men approach their relationships.

So, when the hero instinct isn’t triggered, men are unlikely to be satisfied in a relationship. He holds back because being in a relationship is a serious investment for him. And he won’t fully “invest” in you unless you give him a sense of meaning and purpose and make him feel essential.

You may also like reading:

A few months ago, I reached out to Relationship Hero when I was going through a tough patch in my relationship. After being lost in my thoughts for so long, they gave me a unique insight into the dynamics of my relationship and how to get it back on track.

Disclosure: This post is brought to you by the Hack Spirit review team. In our reviews, Hack Spirit highlights products and services that you might find interesting. If you buy them, we receive a small commission from that sale. However, we only ever recommend products that we have personally investigated and truly feel could be valuable to you. Read our affiliate disclosure here. We welcome your feedback at [email protected] .

How To Let Go: 3 Ways To Get Back To Manifesting

How To Get Back To Manifesting Step #1:

Trust The Process

Letting go is simply TRUST in action. You can say (or think) you believe in the Law of Attraction all you want but if you don’t display your ability to trust, then you’re not really letting it happen! Actions are a lot louder than words baby!

Manifesting is a process of co-creation. You decide on what you want and you put in your cosmic order. Then you TRUST that the Universe will do the rest. You TRUST that you will receive guidance about what to do or where to go next. You TRUST that the Universe is always communicating with you and sending you signals and that you really just have to follow the trail of breadcrumbs that’s happening for you right now.

When you don’t trust in the Universe, your eyes, heart and mind will not be open to those signs! You will be stuck back in the boring old Newtonian view of the world where you need to do X and Y in order to get Z. You will miss the magical shortcut in the middle because you won’t be able to see it! Switching your outlook to the quantum reality requires a leap of faith but it’s necessary to make it all happen.

How To Let Go - 3 Ways To Get Back To Manifesting

How To Get Back To Manifesting Step #2:

Trust Yourself

Because when it comes down to it, so many of our manifesting “problems” are due to our own feelings of inadequacy! It’s one thing to consciously desire something; it’s quite another to believe it on all levels.

A lack of trust in ourself usually plays out by pushing ourselves because subconsciously we’re still trying to EARN our desire. We don’t feel good enough exactly as we are so we do the things we think we’re supposed to do to help things along.

While it’s true that (almost) all manifestation success stories require work, the problem here is that pushing/striving energy comes from a place of desperation–not confidence. The action that really works to help our manifestations is always inspired action, which comes from a place of trust.

How To Let Go - 3 Ways To Get Back To Manifesting

How To Get Back To Manifesting Step #3:

Step Into Receiving

I say this with love because I’m one of you. (Scorpio! Duh!) But it was a great surprise to me to learn that receiving was something I had trouble with! I’m used to doing a LOT of work, used to organizing things my way, used to calling the shots. Letting other people do things for me still makes me uncomfortable at times! (I’m working on this.) I used to be deeply uncomfortable with anyone even buying me a drink!

That story might sound COMPLETELY unrelated to the art of manifesting but it’s actually not. Part of asking the Universe for help is ACCEPTING the help when it comes. You can’t look at what turns up and say “Oh that’s not EXACTLY what I was expecting so I’m going to ignore it and keep doing what I’m doing.” You can’t micromanage the magic!

If you truly want your intention, you must also say YES to it! You have to accept the help you’re being given! If you keep slamming the door in the Universe’s face, it’s going to get the message.

How To Let Go - 3 Ways To Get Back To Manifesting

So take a deep breath and release your intention, then do what you need to do: listen and look for divine signs, follow the path in front of you and leave space for something wonderful to happen.

Get What You Want With The Manifestation Journaling Masterclass

Letting go is one of the biggest Jedi mind-tricks you must master in order to manifest your desires. It’s tricky territory but it’s also totally achievable, especially with practice!

Jenn Stevens The Aligned Life

Love This Post? Then Pin It To Your Manifestation Board!

girl walking with text that reads How To Let Go: 3 Ways To Get Back To Manifesting

About Jenn

Hey there Goalgetter! I’m Jenn – Bestselling Author of The Mindful Witch | Healer + Coach and I teach modern manifestation techniques that actually work. (No spiritual bypassing BS!)

Need help focusing?

When it comes to negative things, part of letting go is self-esteem and forgiving yourself. If you can accept that you’re human and will do stupid things from time to time, letting go can come easier.

That’s where it gets interesting. Even traumatic experiences actually only last a short time. But remembering a traumatic experience is an experience in itself, and a single memory can condition many such experiences, even years later. We tend to spend much more of our lives mentally reliving traumatic experiences than we do actually experiencing them.

This is where mindfulness training is extremely helpful. It helps us recognize that memories and our reactions to are just that — mental and emotional activity happening right here right now. The event from the past has not come back, but rather we are noticing a new experience triggered by a memory of the trauma, which can be dealt with as a present-moment phenomenon. They can still be painful, but it completely changes the severity of the experience to recognize it as mental activity happening right here, now, in this room, rather than a past event that is haunting you.

Yes, that makes sense. There is a tail of mental imagery, associations, emotions, and then more on top of that. Once we realize that every moment is here and it is possible to experience it here (in peace), even when the mind and body might be going through tumultuous recollections. Just realizing that it is the mind, can help. This helps break the feedback loop between mind and body in such situations.

But there is a residue (again this is my mind speaking, which does not like certain experiences), and there might be some time needed to recover — for me, it means take time off, be by myself. Also I have noticed, old emotions — fear and anger (they can be the same), often times because they are unpleasant, and in the case of anger, it feels unwieldy to experience out in front of everyone, there is a tendency to suppress it. I usually end up writing, or if I am by myself, going to the shower, just expressing my anger by making sounds or yelling, if that is the only way to move the stuck feeling.

Yes, totally agreed… realizing it is the mind is the first step, and sometimes even then we need to withdraw so as not to become overwhelmed. In the buddhist perspective, that feedback looping and residue is referred to generically as “causes and conditions”. Events and the thoughts/emotions we have about them give rise to more thoughts and recurring thought patterns. The remedy is to train the mind to recognize them, in their moment of arising, as passing thought/emotion experiences, thereby deconditioning them from recurring so frequently, and from troubling us as much when they do. Ultimately, nothing happens but present moment experience.

Such a well explained post, David, and a very important topic. Mindfulness meditation sharpens our awareness and helps us notice when we are clinging to the past (or future) and once we are aware, we can practice letting go and free ourselves from the pain and suffering. Of course there are so many levels and it’s good to start with the “easier” ones. Abhijeet’s comments and your reply touches on the deeper challenges of (just) letting go. I think as long as we realize that it’s not about quick fixes, we can patiently and kindly even let go of traumatic experiences from the past. Thank you!

I guess that’s the overall lesson here — letting go is possible but there is no quick fix. It’s a matter of letting things happen in their own time. It is, however, much quicker to let go in this organic way than our usual method of drawing things out by fighting with them. Often drastically quicker, like fifty times quicker. But we never control quite how quick.

Great piece on mindfulness. Meditation is something I’ve been struggling with and I think mostly because I’ve been trying too hard which is the opposite goal of meditation and leads to frustration with myself. Which is why I appreciate how you break it down in a practical manner especially when you talk about noticing and fully concentrating on the little things we do every day. It’s a great way to start training your mind on stoping the inner mental chatter even if it’s just for a moment which then you can build upon later on for a successful meditation practice.
Always a pleasure to read your insight. Thanks.

Trying too hard is definitely the number one problem people have with meditation. The basic issue is this: mindfulness practice means training ourselves to recognize and allow present moment experience. But our basic impulse is to try to change or control our experience. So we get uptight about becoming relaxed, we get agitated about trying to be calm. Progress is made by regularly, repeatedly, progressively relaxing that impulse to change what is happening, breath by breath.

Excellent post, David. Experiencing a negative emotion or memory as a present bodily experience is extremely effective. Consciously relaxing any physical tension associated with the emotion or memory, and sensing the flow of the released energy, is indeed a healing experience.


How To Write Professional Emails (With Templates)

Steps to writing a professional email

How To Write Professional Emails (With Templates)

Professional emails offer an efficient way to handle important communications in the workplace. You might write an email to follow-up after an interview, respond to a job offer or connect with clients. Understanding how to draft professional emails allows you to confidently write competent and effective messages. In this article, we provide templates for several common professional emails.

A professional email is any communication that you make either as an employee or a prospective employee of a company. These letters should have a standard format and a professional tone. The use of industry jargon is acceptable when you’re writing to someone who is also familiar with these terms and phrases. Focus on using clear, concise language for professional emails as the recipient often has several communications to work through each day. Professional emails are brief and efficient, keeping both parties on task.

Formal email format: What to include in your email

1. Subject line

This is the crucial part of your email which defines if a person actually opens it. A good subject line informs a recipient what the email is about and why they should read it. Try to make your subject line clear, specific, and to the point. For example:

2. Email greeting

How to start a formal email? At the beginning of your email, greet a person by name. Depending on the level of formality, your salutations may vary from a simple “Hi” to an official “Dear Mr./Ms./Dr./Professor…” For the most formal occasions, use a colon instead of a comma after the salutation. For example, “Dear Ms. Smith:”

3. Email body

4. Formal email closing

The formal email closing tells a recipient what’s next. If you want them to do something, include a clear and specific call to action. If you’re just wrapping up the discussion you’ve previously had, end your email on a friendly note to show a reader you’re willing to keep in touch with them.

5. Signature

FAQs about Professional Email

A standard professional email address format uses a combination of your first and last names and a domain name. However, if it’s a business email address, since the domain is usually the name of your company, the first part can be the name of a department.

Random numbers in a professional email address are not advisable. You could use a phone number as an email address; however, that will hardly be deemed professional. You’re also giving up your phone number sooner than you might want to.

A good email address is always a combination of your first and last names. It’s a safe bet; however, if someone has a similar first or last name to yours and uses the same email service provider, then you might be in a bit of trouble. In such cases, it’s better to opt for a custom domain name.

Anastasia is a content marketer and manager with a strong IT background, passionate about storytelling and SEO. She likes creating high-quality content and helping others develop their skills. Besides work, she loves traveling, extreme sports, and reading fantasy books.


Thunderbird steadily became a popular free email client with a loyal following over the years. Yet, many users look for an alternative to Thunderbird, and the reasons are plenty. In this article, we.

Outlook has offered its services for so long that you may have gotten used to its clunky interface, hidden features, and technical issues. But you are now probably thinking about how this love-hate.


How To Answer “What Are Your Salary Expectations? ” (With Examples)

Job interview

How To Answer “What are Your Salary Expectations” [Video + Transcript]

Hi, everybody, and welcome. I’m Jenn, a career coach at Indeed with over 10 years of experience in career services. Today, I’m going to share some guidance on answering a very important interview question, “What are your salary expectations?” In this video, I’ll provide three strategies for addressing your salary expectations. And if you stick around until the end, I’ll share a bonus tip on how to identify the salary range for a role.

There are two points in the hiring process where employers tend to ask about your salary expectations, during an initial phone screen and during the final interviews. Recruiters may ask this question early on to assess if you’re within the budget that they have for the role and therefore a possible hire. Salary negotiations don’t actually begin until after a formal offer is made. And when you’re asked about your salary expectations prior to an offer, the employer is simply gathering information.

Now, what if an employer asks you about your salary expectations early on and you’d rather not share that information yet? If you choose not to respond because you’re still assessing a reasonable salary for the position or any other reason, it’s OK to let them know that. Since you’re still early on in the hiring process and still learning about the specifics of the job and the duties, just say you prefer to address the salary later.

You can always put the ball back in the recruiter’s court by saying, “I’m aiming to consider the entire compensation package, including insurance, stock options, retirement planning and other benefits that come along with the base salary. What does this role offer?”

Another option is to say, “Before I answer, I’d like to ask a few more questions to get a better idea of what the position entails. That way, I can provide a more realistic expectation.”

While these responses are great to have in your back pocket, if you’re taken off guard by the question, it’s often a good idea to wait to respond to the employer’s question about your salary range rather than asking the question about what they offer. It’s also common for the first-round interviewers to not have access to information about salary. Plus, when you wait to be asked, you have the power to begin the compensation conversation with a salary range you know you feel comfortable with rather than with a range provided by the possible employer.

At some point in the hiring process, there will come a time where you will have to provide your salary expectations. Be ready for this by researching comparable salaries as soon as possible. I’ll explain how to do that at the end of this video.

Strategies for answering “What are your salary expectations?”

Provide a salary range

Once you’ve done the market research to identify a reasonable salary, one strategy I recommend is to provide the employer with a salary range with a difference of $5,000 to $10,000 rather than providing a single number. It’s wise to make sure you’re comfortable receiving the bottom number and to specify that this is your base salary range, not your total compensation.

Another example would be, “I’m looking for a base salary roughly between $90,000 and $95,000 annually. Due to my technical skill set and years of experience, I feel that this is a comfortable and appropriate range for my work and the value I can provide.”

If the salary range was stated in the job listing, you can say something like, “I saw in the posting that the salary range is $70,000 to $85,000. Based on the range provided, I feel that $80,000 is an appropriate starting base salary based on the experience, credentials and industry knowledge I would bring to the role.”

Include an opportunity for negotiation when the time is right

As you might have noticed, I specifically address our annual base salary in these first examples. When considering compensation, it can help to consider other benefits such as vacation days, sign-on bonuses and the opportunity to work remotely in addition to any monetary compensation. It’s wise to always consider these benefits and how their presence or absence can impact your target salary range.

Mention your interests in benefits as part of your response to what are your salary expectations. If your salary is outside or on the higher end of the budget, the employers are then aware that you’re open to discussing elements beyond the base salary that could impact your overall compensation package pending a formal offer from them.

So, if this is something that you’re willing to do, say something like, “I’m seeking a position that pays between $120,000 and $130,000 annually. But should we both determine that I’m the best person for this opportunity, I would be open to exploring how salary, benefits, bonuses, equity, stock options and other opportunities can impact that.”

Remember, it isn’t standard to enter into negotiations prior to an offer. But it can be helpful for employers to have some perspective on your viewpoint regarding compensation prior to the extension of one.

Express gratitude

After an employer extends an offer, I recommend expressing gratitude and then opening the lines of communication to discuss the components of your expected compensation more specifically, and then enter a negotiation.

How to Answer “What Are Your Salary Expectations”

Understandably, you might find yourself feeling overwhelmed by the idea of having questions in regards to your salary expectations. You don’t necessarily need to answer this question right away. Let the interviewer know that you would first like to go over the position even though you are interested in discussing salary.

Research the role. Make sure you have a complete grasp of the responsibilities. Your first instinct may be to use an online search engine. This will result in multiple web pages showing you the average salary for your chosen profession. However, some might find this to be overwhelming.

Start by looking into our very own career research page on Zippia. This page will help you explore the job market more efficiently. It offers you the opportunity to find your desired position, what salary is the best suited for it, how to tailor your resume, the skills that would be ideal for this role, and more.

Factor in expenses. Think of cost of living in a location and how much you need to set aside. How much will gas cost? Will you need to buy a car or use public transportation?

You must always remember that location plays a key role, as the old saying goes, “location, location, location.” For example, an anesthesiologist’s average salary from Nevada may be slightly lower than one you can find in New York. This can also be determined by looking at the U.S. Bureau of Labor Statistics.

Choose a salary range. After doing your research on the position and location, pick a range in which you would like the salary to fall. Keep the range tighter, such as $50,000 to $56,000.

Deflect the question. You can always take a moment and delay answering this question until the very end of the interview, or even after the interview. That way, you will have ample time to think about how to answer it while telling them about your skills, qualifications and why you would make an ideal candidate.

Another alternative is to turn the tables and ask the interviewer to share what they have in mind regarding your salary. Once you have a particular number in mind, ask the hiring manager what the company is willing to answer. By doing this, you can take the pressure off you and put it back on them.

Be open to negotiation options. There are other ways to be compensated by an employer. If the salary isn’t exactly what you had in mind, consider other benefits they are offering. This could include health benefits, paid time off/vacation days, relocation costs or even equity in the company.