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Why is Homework Important

Why homework is important? This is a very popular question. Many students think that homework is not fun to do.

Why is Homework Important?

Why is Homework Important? Homework can be a divisive topic. In this article, we will discuss why it’s important and how it helps with your child’s development.

There is a strong connection between regularly completing homework and higher accomplishments in subjects such as English, Maths and Science. The Department of Education in the United Kingdom advises that spending time doing homework brings several benefits, more so for the students who put in two to three hours a night. Understanding the value of homework can help increase motivation and productivity. In this article, we’ll help you understand why homework is important and discuss all its benefits for both children and parents.

Benefits of Homework

Homework is important because it develops core skills in young children that will serve them throughout school and working life. Improved grades, discipline, time management, using resources and improving communication are all vital life skills that will open the door to unique opportunities and help children find success in their careers. Doing regular homework should be considered as an investment in your child’s future.

Through encouraging regular homework and supporting your child with their assignments, you can expect to see the following advantages:

1. Discipline of Practice

Repeating a task multiple times can feel arduous, but it’s necessary to help increase your child’s skill and understanding of a subject. Regular homework will make certain concepts easier to understand and put them in an advantageous position should they seek a vocational career.

2. Time Management Skills

Homework goes beyond just the task itself; it helps children take control of their workload and increase their time management skills. Homework is set with a deadline and taking ownership of this deadline helps them think independently and develop problem-solving skills. This is a prime example of why homework is important because time management is a vital life skill that helps children throughout higher education and their careers.

3. Communication Network

Homework acts as a bridge and can help teachers and parents learn more about how students like to learn, providing a deeper understanding of how to approach their learning and development. Many parents also want their child to receive homework so they can understand what they’re learning at school.

4. Comfortable Work Environment

Some children struggle to learn outside of their comfort zone, and while classrooms are designed to be warm and welcoming, there is often no place like home. Homework is an opportunity to learn and retain information in an environment where they feel most comfortable, which can help accelerate their development.

5. Using Learning Materials

Throughout a child’s education, understanding how to use resources such as libraries and the internet is important. Homework teaches children to actively search for information using these resources to complete tasks, and this is a skill that will be fundamental throughout their lives.

6. Revision Discipline

Regular homework helps children discover a pattern that will help them when they’re required to study for important tests and exams. Children who are familiar with a routine of completing homework will find it easy to adapt to a schedule of doing regular revision at home. Skills such as accessing learning materials, time management, and discipline will help improve how children revise, and ultimately, improve their grades.

7. Additional Time to Learn

Children learn at different paces, and the time spent in the classroom might not be enough for some students to fully grasp the key concepts of a subject. Having additional time for learning at home can help children gain a deeper understanding than they would if they were solely reliant on their time in school. Homework is important because it gives parents and children the freedom and the time to focus on subjects that they may be struggling with. This extra time can make a big difference when it comes to exams and grades.

Helping Your Child With Homework

We’ve discussed why it is important to do regular homework, but children may still find it difficult to stay motivated. Parents can play an important role in supporting their child with homework, so here are some of the ways you can help.

1. Homework-friendly Area

Having a dedicated space for children to do homework will help them stay focused. Make sure it is well-lit and stocked with everything they’ll need for their assignments.

2. Routine Study Time

A regular routine helps children get used to working at home. Some children work best in the morning, while others may prefer the afternoon. Work out a routine where your child is their most productive.

3. Make Sure They’re Learning

Homework is important, but only if children use this time to learn. If you do the work for them, they’re not going to see any of the benefits we listed above. It’s important you’re there to support and help them understand the work, so they can do it themselves.

4. Praise Work and Effort

Recognising the hard work that they’re putting in and praising them for it is a great way to get children to respond positively to homework. Pin their impressive test grades up in their homeworking space or around the house for extra motivation.

5. Make a Plan

Children can get overwhelmed if they have a lot of work to do. On homework-heavy nights, help them make a plan and break down the work into sections. This will help make the work more manageable. If your child responds well to this, you could do this each time they sit down to do work at home.

Understanding why homework is important and oftentimes necessary helps improve both motivation and productivity in young children. It also makes parents aware of the role they can play in supporting them. At Nord Anglia Education, we focus on bringing children, parents, and teachers together in a common effort to improve student learning through homework. You can learn more about our schools and the curriculum we teach by exploring our schools.

What is homework?

Regarding an exact subject, let us say physics, a class program involves having a look at main formulas and concepts of problem-solving, whereas, at home, you employ them to resolve an appropriate exercise. This is a prime example of why homework is important because time management is a vital life skill that helps children throughout higher education and their careers.

And some students think that without homework they can’t remember what they learn in class. If you have enough amount of homework, it is very beneficial for you.


Why homework is important: Get The Most Genuine Reasons


WebAssign Homework Answers

The payment can be made using any available payment options, either a card deposit or an e-wallet option.

online help

Webassign homework answers physics

Homework counts 15% towards your course grade. For submission and grading of homework we will use an Internet-based homework service called WebAssign. It has several advantages:

  • You submit your homework assignment on the Web, and you get it graded immediately, instead of turning it in to an instructor and waiting a week to get it back.
  • If any of your answers were wrong, you can retry the incorrect problems and resubmit your assignment. You are allowed up to 5 submissions , which should enable most students to achieve perfect or near-perfect scores on most assignments.
  • Although every student is assigned the same problems, the numbers in each problem are randomized so that the numerical answer may vary from student to student.

Getting Started with WebAssign

To begin using WebAssign, go to the WebAssign Login page. (There is a link to this login page from our main course home page). For your username enter the first letter of your last name in lowercase , followed by ALL 9 DIGITS of your ID number.

For the institution, enter rutgers in lowercase , i.e. don’t capitalize rutgers. For the password, enter your 9-digit ID number including leading zeroes if any. After you have logged in, you can (and undoubtedly should) change your password, but you cannot change your username or institution. If you have previously used WebAssign, your previous password remains valid.

Although you can log into WebAssign and examine the homework assignments, you won’t be able to submit answers until you register your WebAssign access code. You can purchase the card bundled with the textbook, or you can purchase it separately from the cashiers at the Rutgers University Bookstore, or you can buy it online at the WebAssign site.

Changing your password and/or email address

As mentioned above, your initial password is your 9-digit ID number. Your email address in WebAssign is your eden account address. If you wish to change either of these, just log into WebAssign and click the My Options button located near the top right, just below the Logout button. That will take you to a page with buttons for changing password or email address.

After changing your password or email address, BE SURE TO CLICK THE SAVE BUTTON or else the change won’t be made.

Preparing Homework Assignments

Each assignment is due on Monday at 3:00am. WebAssign enforces this deadline very strictly, and won’t accept a submission if you are even one second late. If you have a valid reason for missing a deadline, contact Prof. Mohan Kalelkar.

The lectures and recitations each week will give you practice in doing problems similar to the ones in the assignment due the following Monday. You are encouraged to discuss homework problems with your classmates, and the Math and Science Learning Center would be an excellent place for you and your friends to work together. Of course you should attempt the problems on your own before discussing them with your friends. If you simply copy someone else’s method for solving a problem, you will not have learned it well enough for success on exams.

When you are ready to submit an assignment, note that you can enter numerical answers in a variety of formats:

  • A number, with or without a decimal point, e.g. 3215 or 1.23
  • In scientific notation, e.g. 1.23E5 which means 1.23 multiplied by 10 raised to the power 5. So 1.23E5 is the same as 123000. Do NOT leave a space between the E and the number before or after it. Also, do not use the notation 10^5 or 10**5.
  • Your answer can make use of mathematical operators like +, -, *(multiply), the slash symbol for division, and parentheses. So one could enter 3*(6+5) which equals 33. Do not leave spaces between numbers and operators, and do not include equal signs, e.g. =3/6 is invalid.
  • THE MOST COMMON PITFALL FOR STUDENTS is that WebAssign only counts an answer as correct if it is within 1% of the right answer. So in solving a homework problem, you should not round off any numbers until the very end, and then you should submit the answer to three significant figures. For example, if your answer is 0.012345, you should enter it as 0.0123 or 1.23E-2. If you enter it as 0.012, you will be marked wrong, because 0.012 differs from 0.0123 by well over 1%.
  • Be careful NOT to use the letter O for zero 0, nor the letter l for the number 1. Don’t enter "pi" for 3.14159.

Submitting Homework Assignments

Once you’ve entered your answers, click the "Submit for grading" button at the bottom of the assignment. Your assignment will be returned with answers marked correct (with a check) or incorrect (with an X). If any were incorrect, you can retry the assignment. When you are ready to resubmit, click the "Review Last Submission" button. This will bring up all previous answers and allow you to edit the incorrect ones. If you simply call up the assignment, all answers are taken as blank again, and you will need to re-enter all your previous correct answers.

You are allowed up to 5 submissions for each assignment. The last submission you make is the one whose grade will be recorded. Here are some helpful hints concerning submission of homework:

What is Webassign?

You submit your homework assignment on the Web, and you get it graded immediately, instead of turning it in to an instructor and waiting a week to get it back. Do you often get worried about submission, deadlines, and quality of work for your WebAssign College Algebra Homework, or WebAssign Precalculus online class.

There are a lot of benefits you enjoy when you opt-in for our Webassign answers service. Some of the benefits are highlighted below;


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What is a resume builder?

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What should a resume include?

Are there different types of resumes?

Yes. Resumes come in different formats and there are 3 common formats used by professionals in their job hunt. Combination/hybrid, functional and chronological. Each of these follows a specific layout and can be tailored based on your skillset and experience.

Should I include a cover letter with my resume?

Absolutely. Even if the job application doesn’t require a cover letter, this is your opportunity to call out skills that may not be easily conveyed on your resume. It also helps the hiring manager understand how you differ from other applicants to get you one step closer to landing your dream job. ResumeHelp offers a cover letter builder to match your resume in minutes while tailoring it to your unique skills and experiences.

What makes ResumeHelp’s builder different from all the others?

With ResumeHelp, you not only get the ability to create a professional resume in minutes, you also get access to career coaches. These are certified resume writers with the ability to help you craft your resume and help you land your dream job. We also offer a community of professionals at various stages of the job application process willing to help guide you further on your career journey.

Build a professional resume and cover letter with help from the experts.

ResumeHelp’s resume builder provides a simple and quick solution to resume writing with custom feedback from career coaches.

ResumeHelp offers more than resumes and cover letters. Our career coaches and community of professionals offer support and feedback every step of the way.

Career Coaches

Our career coaches are certified resume writers allowing them to offer professional guidance on how to make a resume for your job type.


You are never alone in this process! Share your experiences, ask a question, read one of our many guides or get support from our community.

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The golden question, right? This depends mostly on your career goals. There are a range of services available, and many are now even offered through LinkedIn.


How To Effectively Plan Your Content Strategy From Scratch?


In this article, I am going to walk you through the process of planning your own content strategy. I will show you how to come up with ideas for your content, how to plan it, and how to measure it.

This article assumes that you have a basic understanding of content strategy and content marketing. If you are new to content marketing, you can check out my [Beginner’s Guide to Content Marketing](https:/ article.

If you want to learn more about content strategy, check out the following articles:

– How to Create a Content Marketing Strategy

– How to Create an Effective Content Marketing Plan

– Content Marketing: How to Plan Your Strategy from Scratch

– The Content Marketing Checklist

– What is Content Marketing?

– Why Content Marketing is Important

– Content Marketing Mistakes to Avoid

– Content Marketing Trends to Watch Out For

– Content Marketing Tools to Help You Plan and Manage Your Content Marketing

– Content Marketing Ideas to Get You Started

– Content Marketing Examples to Inspire You

– Content Marketing Case Studies to Learn From

– Content Marketing Stats to Motivate You

You can also check out Kamra Ahmed’s Developer Roadmap for more content marketing resources.

What is A Content Strategy

A content strategy is a plan for creating, distributing, and measuring the effectiveness of your content. It is a way of thinking about your content and how it fits into your overall content marketing strategy. It helps you make decisions about what content to create, when to create it, where to distribute it, how it should be distributed, and what metrics to use to measure its success.

Why is It Important to Have One?

Content marketing is one of the most effective ways to grow your business. However, it can be difficult to know where to start when it comes to creating content. You need to have a content marketing plan in place to make sure that you are creating the right content at the right time for the right audience. You also need to be able to measure the success of the content you create so that you can learn from your mistakes and improve your content marketing efforts. A content strategy will help you achieve these goals.

How to Effectively plan your Content Strategy

Step 1: Define Your Audience

The first thing you need to do is to define your audience. Who are they? What do they care about? What problems do they have? What are their pain points? What kind of content do they want to consume? How can you help them solve their problems? What is the best way to reach them? Once you have answered these questions, you will have a better idea of who your audience is and what problems they have. This will also help you decide what type of content you should be creating.

Once you have defined your audience, it is time to think about the problems that they have and the pain points that they are trying to solve. You can do this by asking yourself the following questions:

– What problems does your audience have?

– How can your product or service solve these problems for your audience?

For example, if you are a web developer, you may want to create content about web development. Your audience may be web developers, web designers, bloggers, or anyone else who is interested in learning more about web design and development. You may want your content to be useful to them. For example, you could create a blog post that talks about how to create a responsive web design. You could also create an e-book that teaches web developers how to use HTML, CSS, and JavaScript to create responsive web designs. You should also think about what problems your audience has and how you can solve those problems. For instance, if your audience wants to learn how to make a responsive website, you should create content that teaches them how to do that.

Step 2: Identify Your Goals

Now that you know your audience and the problems they face, it’s time to identify your goals. What do you want your audience to do after reading your content? How will you know if your content is successful? What metrics will you use to track your content’s success? What will you do if you don’t reach your goals?

What are your goals for the content that you will create? For example:

– Increase traffic to your website

– Increase the number of people who subscribe to your newsletter

— Increase the conversion rate of your lead generation form

You may also want to consider your audience’s goals as well. If you are writing content for a blog, for example, your audience may have different goals than if you were creating content for an ecommerce website. The goals of your audience should be reflected in the goals that you set for your own content.

Step 3: Decide on the Type of Content You Want to Create

It is important to decide on the type and format of content before you start creating it. You want to make it easy for people to consume your content so that they will be more likely to read it and share it with their friends and followers. There are many different types of content to choose from. Here are a few examples:

– Blog posts

– E-books

– Infographics

– Case studies

– How-to guides

– White papers

– Webinars

– Podcasts

– Videos

– Quizzes

– Surveys

– Checklists

– Slideshows

– Slide decks

– Newsletters

– Emails

– Social media posts

These are just a few of the many types of different content you can create. The most important thing to remember is that your content should help your audience solve a problem or answer a question. If your content doesn’t do that, it won’t be very useful to your audience or they won’t share it. If they don’t share your content, you won’t get the results that you want.

If you want to learn more about content types, you can check out this article from HubSpot.

Step 4: Create a Content Marketing Plan

After you have decided on your content type, the next thing you should do is create a content marketing plan. This is a document that will tell you what you are going to write about, when you will write it, and what metrics you will use to measure its success. It will also tell you how you will promote your content.

Step 5: Write Your Content

The last step in creating content is to write it. This can be the most difficult part of the process for many people. If this is the first time that you are creating content, it can be difficult to know where to start. The good news is that there are a lot of different ways that you can write content. You don’t have to stick to one method. The key is to find the method that works best for you.

Content Strategy: What Is It & How to Develop One 2022

Goal setting in content marketing

How to Plan an Actionable Content Marketing Strategy Right Now [Template]

The only problem? You’re doing all of that on autopilot. You don’t have a content strategy that tells your entire team what to do. That’s why you’re here: searching for a way to put your content activity into a streamlined strategy.

Does the Debate About Definitions Matter?

This isn’t without reason. The phrase “content strategy” has its roots in the web design world, referring to the practice of planning content for websites. Certainly, this is a different discipline from content marketing.

However, in common usage, it seems as though marketers typically use these terms interchangeably. There is no way to force people to use the “correct” definition for either. If you’re strategizing the content you’ll create, then isn’t “content strategy” technically correct?

It’s our opinion that it’s too confusing to expect people to keep these definitions straight. And honestly definitions matter much less than doing useful work. That’s where we think our readers should focus their attention, instead of stressing over tedious definitions no one can enforce.

Step #2: Research Your Audience for Your Content Strategy

This can be done by enabling Google Demographics and Interests for the types of sites prospects engage with and Google Analytics for the content they engage with, as well as by calculating which social media platforms your users will be on from their demographics.

Understanding what content works best and where can also be useful in the long run. Facebook has made it increasingly difficult for small business owners to increase their reach without paid adverts. However, video content seems to thrive on the platform, with video content “generating 1200% more shares than text and image-based content combined.”

Understanding your audience, and how they act will help you narrow down your content strategy, without feeling like you need to have eggs in hundreds of baskets. Content creation on social media works well for B2C businesses, but not so much for B2B businesses.

Key Performance Indicators (KPIs)

What variables will you look at to indicate the success of your content? Identify these indicators of your success in this section. This will vary depending on your product and service as well as the goals you’re trying to reach. If you’re in eCommerce, you’ll likely want to measure how much revenue you generate as a result of your content creation. If you’re a SaaS product, you might be more interested in gaining new users.

Who are the people you want to read your content? Understanding your audience and what they care about will assist you in creating relevant content. What kind of information are they looking for? What difficulties are they attempting to solve? These questions should be addressed explicitly in your content strategy. Create personas that reflect different sectors of your audience and compare and contrast them using the persona comparison template. These personalities not only inform your content choices, but also the tone of your material.


Ensure that your content resonates with your personas by defining keywords of topics that your audience cares about. This will guide the type of content that you create. Think of a dozen or so. By using the right keywords in your content, it will improve SEO and searchability of your content.

What kind of content does your audience consume? Again think, about your personas and their pain points. At that very moment, what type of content would they be searching for? If you’re selling a beauty product and your target audience is girls aged 14 to 21, you might want to produce video tutorials because they’re likely searching on YouTube for tips. Or maybe you’re trying to attract business professionals who prefer reading case studies in eBook formats.

The 5 Elements of a Powerful Content Marketing Strategy

An effective Content Marketing strategy should have these five core elements to be successful: audience personas, brand positioning, owned media value proposition, business case, and an action plan. Let’s see why these elements are essential and how you can start implementing each of them.

Elements of a content marketing strategy

1. Audience Personas

You can’t really tell the story of your brand if you don’t know who you are telling your story to. That’s why your first step will be to identify the audience you are attempting to target with your content. There are multiple ways to do this:

Once you have your audience in mind, you can use our free Personas tool to put them into writing. You’ll want to be able to clearly and succinctly communicate who your audience is to all stakeholders and anyone involved in brand messaging. Start by exploring these persona examples for your inspiration.

2. Positioning Your Brand and Story

Use this information to shape the main pillars of your brand story. A brand story is a summary of your company’s history, mission, purpose, and values. It can help you choose the right direction in your content marketing strategy, identifying to right messages and topics to translate with your content.

3. Content Marketing Mission Statement and Owned Media Value Proposition

To establish your brand as a credible content publisher, define your owned media value proposition. It’ll help you find a differentiation point in your content strategy and compete more effectively. To do so, answer the following questions:

4. Business Case and Content Marketing Goals

Identify business goals your company needs to achieve and figure out how content marketing will bring your company closer to those goals. How many resources do you need to invest in your content strategy and what results do you want to generate?

5. Action Plan

Finally, you will list out your main content marketing campaigns and projects on deck for the year and add them to your content plan. Think about how they will achieve the content marketing goals you’ve previously set for your business.

To decide on your optimal content formats and channels, you’ll need to look at your historical content performance and further analyze your audience, which we’ll discuss later. If you need inspiration, check out our 2022 list of the most remarkable content marketing examples.

7 Steps to Creating a Complete Content Strategy

Long-term planning allows you to anticipate challenges and allocate resources effectively. Laying out these seven steps will help you develop and implement a content strategy aligned with your marketing and business goals.

As mentioned earlier, you must document your plan. This could be a slide deck, a Google document, a spreadsheet, or another format that works well for your business model and can be easily shared with all essential stakeholders.

Step 1: Determine Your Audience and the Story You Want to Tell with Your Content

While your buyer personas will form the base for your content strategy, your audience isn’t solely made up of buyers. Audiences include people who begin interacting with your brand long before they intend to make a purchase.

Besides, becoming a valuable source of information can help you build a community of brand advocates who will spread the word and strengthen your thought leadership. We sometimes call these people “reader personas", highlighting that it’s all about delivering value to your audiences vs. pushing your products or services.

How to identify the audience for your content marketing strategy

Red Bull is an excellent example of a brand that creates content for audiences, not buyers. Red Bull’s owned media doesn’t focus on its product; it covers topics the audience is interested in, like extreme sports and once-in-a-lifetime experiences. You can easily identify the target audience—young and adventurous people, passionate about sport and an active lifestyle.

Red Bull showcases the importance of integrating your brand story into every content piece and every message sent to your audience. Remember about your mission, where you stand, and why you are sharing content in the first place. Creating this unique voice and character can help you stand out in the age of “content shock.”

The Empathy Map

How to build an empathy map

The “Jobs to Be Done” Framework

For example: When I work, I spend too much time completing all my tasks, that’s why I want to find a tool to improve my time management, so I can spend more time with my family.

Once you have an understanding of the prospect’s current problem, the solution they need, and the result they envision, you can create compelling content that can transform them from newcomers into your brand advocates.

Step 2: Analyze Historical Content Performance and Establish Your Content Marketing Goals

Such metrics might be primary: e.g., revenue generated by content marketing or organic traffic and the number of leads. Others might be secondary: e.g., organic traffic, ranking, and shares.

Remember that we all live in a world of limited resources. Your goals and plans are closely tied to the available budget and capacity of your team. So, make sure to take this into account when setting your targets.

content marketing goals in 2022

But we encourage you to always look at the bigger picture and see content marketing as an integral part of your overall marketing strategy. An example of an overarching goal could be: “In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000.”

Pro tip: Take the buyer’s journey into account when setting your content strategy goals. For example, in B2B, the sales cycle tends to be much longer than in B2C. So, multitouch attribution would be more optimal when analyzing your content performance and defining your KPIs (key performance indicators).

Goal-Setting Frameworks

Let’s look at some progressive goal-setting frameworks that can help you at this step. While you may be more comfortable with traditional goal-setting frameworks like SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals, flexibility is key to setting realistic benchmarks. Consider using the framework CLEAR, which can help you become more agile in a fast-changing environment.

SMART goals vs. CLEAR goals

With this approach, you can target an ambitious result, but set a minimum threshold for reaching the goal. Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished.

Offsite Content

Offsite content is merely any content that is not on your site. It’s your brochures, email newsletters, mailing envelopes. Amazon even uses their packaging tape as a spot to include content. The non-digital pieces are a lot more difficult to measure success on, but that doesn’t mean you should miss out on the opportunity to put good content in front of your customers at the right moment.

Example: Your Brand Identifies Content Opportunities

Sales materials. Use the themes we’ve identified for your sales materials and think about what your audience wants to remember about you after that trade show. Focus on the technology aspect and give them QR codes that link to resources which can help them, including…

Videos. Video can be expensive, but it doesn’t have to be. Take Wistia’s example and see what you can do with a little equipment and the folks in your office. Show your personality as you explore those content themes and how you can connect that audience with information that meets their needs. Showcase your web designer as they demonstrates how their desk setup helps them feel creative. Videotape your devs as they nerd out in their next meeting. Authentic content goes a long way toward building a connection between your brand and your audience. Use YouTube for your top-of-funnel videos to build brand awareness.

Triggered emails. It’s great that you have these in place for when customers sign up. The information you’re providing is a good start. You’ll want to incorporate the new voice on these and also use them as an opportunity to point those new customers to an onsite resource to help them set up or migrate their storage.

Drip campaigns. To nurture those visitors who aren’t quite ready to convert, set up a series of educational drip campaigns. The first one should be a series of stories about how different creatives have saved money by migrating to the cloud. The second should be a series highlighting online tools that creatives can use to improve their business, including everything from online banking to cloud storage.


Governance is all about the rules you set in place for content success. It’s everything from the brand, voice, and style guidelines to the infrastructure on which you create and host your content. Governance includes planning your editorial calendar and measuring the success of your content after the fact. Governance also includes workflow, but that’s a big enough topic that we’re saving it for a section of its own.

Before getting crisp on governance, brands may have had a few people from all over the company creating whatever content was needed in whatever way they could get it done. That’s a good way to fill gaps when you’re getting started, but it’s not a great way to build a strong brand image. As you grow into your rebrand, you’re going to need to consider the following:

Brand guidelines

What font do you use? How big are headings anyway? Are there certain types of images or videos that communicate your new identity? Is there anything you don’t want to see on the site? Anything that must be on every page?

Your designer gave you a start with the new site and we know there are some guidelines that accompany that redesign. Now is the time to formalize a few more. This document can start small and should be a living document that can shift over time and everyone has access to. Start by keeping a Google Doc that everyone can contribute to, then ask your content manager to settle any disputes and cement some of your decisions.

Style and voice guide

Changing your voice is a big deal and it will take some time to get it right. You already know that you want something more fun and creative. You also need to retain some of the trustworthiness because you’re handling people’s data. It’s a challenging balance and you’ll want to experiment. Also research sites your target audience visits and build a lexicon.

Use a similar process to developing those brand guidelines as you flesh out your grammar pet peeves and any jargon that should (and should not) be clarified. If you need an example, check out MailChimp’s guidelines. Remember, this should also be a living document. And it’s okay if the voice is a little different across channels.

Writing for the web

As part of the above guidelines, make sure that your content is easy to read online. People look for online text to be easily scannable so think about ways to break up text with shorter paragraphs, bullets, and illustrations.

Don’t forget about SEO

Part of governance is making sure that details like metadata and title tags are taken care of. Keyword incorporation should be natural, with the focus on serving the best and most complete information to the reader, showcasing your brand’s expertise and knowledge on the topic. A tool like Keyword Explorer can help you research the best keywords and topics to chase for your content.

Create an editorial calendar

You’re ready to start prioritizing content tasks and getting into a cadence with publishing blog posts and new social pushes. To organize all of that, you’re going to need an editorial calendar. Here’s an example. This doc, too, should be adapted as you find what works for your team.

Reconsider your CMS

That proprietary CMS you had built almost a decade ago is causing more roadblocks than any other single thing right now. Consider migrating to something like WordPress that’s more user-friendly. This will radically decrease the amount of time your team spends training on and troubleshooting your existing CMS.


How To Develop Content Strategy
Content Strategy: What Is It & How to Develop One 2022

Social Value data from Google Analytics to be used in your content strategy.

Step #1: Define Your Goals for Your Content Strategy

Great content is created for a specific purpose, and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

For instance, content might be of little use in converting users at the bottom of the sales funnel; however, it could be invaluable in bringing users onto your site in the first place, by boosting brand awareness and organic lead generation.

Different segments of the sales funnel warrant different types of content. So, you will need to decide what content is most appropriate for a person to receive at a given time. That way, you will have the right conversation with the right person at the right time.

HubSpot provides some useful information on the types of content that are needed in different parts of the sales funnel. The company divides the sales funnel into three key areas, and then lists the appropriate content asset types for each in the graphic below:

The best types of content for each stage in your content strategy.

Step #2: Research Your Audience for Your Content Strategy

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on.

This can be done by enabling Google Demographics and Interests for the types of sites prospects engage with and Google Analytics for the content they engage with, as well as by calculating which social media platforms your users will be on from their demographics.

Understanding what content works best and where can also be useful in the long run. Facebook has made it increasingly difficult for small business owners to increase their reach without paid adverts. However, video content seems to thrive on the platform, with video content “generating 1200% more shares than text and image-based content combined.”

Understanding your audience, and how they act will help you narrow down your content strategy, without feeling like you need to have eggs in hundreds of baskets. Content creation on social media works well for B2C businesses, but not so much for B2B businesses.

Establishing Goals

Now you’re ready to set some goals! What do you want people to do when they come to your site? For many the answer is simple; make a purchase. But there are other types of goals that can help your company get to the next level. They’re all interchangeable and no matter what kind of website you have, you’ll want to track these metrics. These may include:

  • Contact: When someone reaches out, you now have their contact information. This provides you an opportunity to speak directly to your consumers. Ask them how you’re doing or how you can improve your processes.
  • Email Sign Ups: If someone visits your site and likes what they see, give them an opportunity to sign up to receive your email. They may not be ready to make a purchase today, but that doesn’t mean they won’t be in a month. It’s likely that email is the only platform that will never become obsolete, so don’t ignore it.
  • Downloads: Providing free, downloadable resources like whitepapers are a great way to add value to your brand. Additionally, they allow you to show off your expertise in a chosen field or topic.
  • Views: Sometimes you want to get the word out. Videos are a great way to track engagement levels on your website, and will keep people on your site longer.
  • Shares: Sometimes you’re after that sweet social media love. Depending on your business, it could be the number one source for conversions.

Tracking goals allows you to gauge how much value your visitors place on your content. This is useful data that helps determine goals. It should also shape the types of content you create and where you promote it.

Planning is key to a successful content marketing strategy.

Planning is a key component of a successful content marketing strategy.

Types of Content

Different users digest information in different ways. This is why marketing for video games is vastly different than marketing for arthritis medication. The demographics interested in each are very different from one another. Understanding those differences informs the decisions behind each marketing campaign to make them more successful.

Company Blog

One of the most accessible ways to create engaging content that speaks to multiple audiences is by utilizing a blog. We’ve talked at length about the benefits of having a blog, but that’s just because it really does work. A blog lets you easily create different messages tailored to different people. Nowadays most website platforms have blog functionality built in. It’s likely that adding a blog to your existing site would be less expensive than you think. What’s more, blog posts are easy to link to and easy to share. So, what’s stopping you from using a blog to build an audience and engage with users?


Another way to create engaging content is by using multimedia. YouTube offers a free platform to post videos, gain followers and initiate a dialog with viewers. The obvious downside of video is the technical know-how it takes to shoot, edit and post an original video. The upside is that video offers nearly limitless potential to create viral content that resonates with users. A podcast is yet another way to add multimedia content to your website.

You can utilize a podcast to position your company as a thought leader while discussing topics that users find engaging. There are a variety of resources online offering tips and tricks on how to record your podcast. Social media and email newsletters offer excellent means to promote your efforts. If you have the skills—or can afford to hire someone who does—multimedia is a compelling way to tell your story and gain consumer confidence.

On-Page SEO

In addition to blog posts and multimedia, on-page SEO improvements to your website make sure its content is communicating as effectively as possible. On-page SEO ensures your site is speaking in a language that search engines understand. Proper optimization makes it easier for Google—and by association—your audience to find your content.

Smart, well-defined calls to action (or CTAs for short) give your users something to do once they reach your site. A contact form provides an easy way for them to initiate conversation. A newsletter signup allows you to build a list of engaged individuals. Typical CTAs include language such as “Apply Online”, “Contact Us”, “Get a Quote” and “Buy Now”. Calls to action allow you to create goals, track engagement and inspire your users to act.


What is a Content Marketing Strategy?

How To Write Dialogue (With Examples)

how to write dialogue in a story livingwriter

19 Ways to Write Better Dialogue

For years, I struggled deeply with the dialogue in my stories. I didn’t have a natural knack for writing conversations that felt real and true to character, and I let this weakness deter me from striving to improve. But stories need dialogue, and my own was suffering for a lack of attention.

Finally, I decided that enough was enough. I began reading every bit of advice on writing dialogue that I could get my hands on. I studied the novels I read, and I rewrote the conversations in my stories again and again, until at last I began to see improvement.

Unfortunately, it’s this very complexity that can make quality dialogue so difficult to craft. That’s why I’m breaking down nineteen steps for writing better dialogue in today’s article, beginning with ten tips for crafting richer, more nuanced conversations.

#18: Use dialogue to break up narrative

Narrative that spans page after page can become taxing to read, no matter how theoretically exciting it might be. Adding a line or two of dialogue can be a great way to give readers’ eyes a break, especially if you allow your point-of-view character to engage with or react to the world around them.

In my experience, the easiest way to determine whether your characters’ conversations ring true is to read your work aloud. Do your characters sound like themselves? Does their conversation follow a natural flow? If it doesn’t, reading their words aloud is sure to reveal where you went wrong.

Feeling overwhelmed by all the advice I’ve shared today? Don’t feel you need to master dialogue overnight. Practice is key to improving skill, and perfecting any part of your manuscript requires a healthy dose of revision. Focus on implementing just one or two of these dialogue tips at a time, and you’ll be writing rich and compelling conversations in no time.

How To Write Dialogue (With Examples)

Writers use various tools like monologues, dialogues and narration to tell stories that appeal to their audiences. Dialogue is one of the most important tools for written and scripted works with more than one character. You may be interested in learning more about dialogue if your job involves writing a novel, short story or script to share with an audience. In this article, we discuss why dialogue is important in written works and how to write dialogue that engages your audience, plus examples to help you write quality conversations.

Dialogue refers to written conversations between characters in novels, short stories and scripts. For dialogue to occur, two or more characters must talk with one another to further a story. Actors for commercials, movies and television shows use written dialogue to perform their characters. This makes dialogue useful for leisure activities like reading, informational training videos or marketing materials.

Why use dialogue?

As a writer, you can use dialogue to create engaging, informative written pieces that help your audience understand your message or topic and feel more connected to your characters. You may choose to include dialogue to break up long pieces of narration and add diversity to a written work. Dialogue is one of many writing tools you can use to balance your writing and create an environment that encourages your audience to keep reading, watching or listening. There are many goals you can accomplish when using dialogue, including:

1. Determine the reason for the dialogue

It’s often helpful to first determine why you’re adding dialogue to a piece of writing. Think about whether the dialogue enhances the story by developing character relationships or backgrounds, advancing the action of the plot or revealing information to your audience. You may place your dialogue strategically throughout your piece to ensure an even flow from narration, action and character voice. Remember to only include dialogue if necessary and avoid dialogue that adds little to your written work.

2. Decide which characters are speaking

There must be at least two characters having a conversation for a dialogue to exist. Understanding the goal of the conversation can help you decide which characters are speaking, what they’re saying and why they’re saying it. Once you’ve decided the characters in your dialogue, remember to think about their voice and how they might deliver information with their personality and style of speech. To keep your audience’s attention, try to add only a few characters to a conversation to improve readability and make it clear which character is speaking.

3. Use quotation marks to start and end spoken dialogue

Quotation marks are the standard punctuation for communicating written dialogue in novels and short stories. If you’re writing one of these pieces, use quotation marks at the start and end of a character’s speech to set their dialogue apart from the rest of the text. Using quotation marks effectively improves the clarity of a written piece by separating a character’s speech from the narrative text and helping a reader keep their place in your story.

4. Create a new paragraph for each speaker

Every time a different character speaks, it’s important to start and indent a new paragraph. This helps you and your readers understand who is speaking and makes your story or script look more visually appealing and easy to read. Separating each character’s speech may avoid confusion about what each character is saying, which can be useful in stories with characters who have conflicting values, roles or levels of information.

5. Write the dialogue

Within your quotation marks, you can write the dialogue between your characters. Consider the reason you’re adding it to your story and which characters are speaking the words as you write. Since dialogue is a conversation, the style in which your write it may sound different than the narrative parts of your story or script. Adjust your style based on the setting, characters’ personalities and your goal. For example, if your goal is to show two characters meeting for the first time, their conversation may be more formal than if they had been friends for a long time.

6. Start with the action

It’s a good idea to give every piece of dialogue a purpose, and starting with the action or most important information of a conversation is an excellent way of achieving that purpose. Although real conversations may have small talk and filler words, dialogue conversations must often be more straightforward and direct for audiences to easily grasp their meaning and your intention. To accomplish this, keep your dialogue concise and include only the information that moves your story forward, strengthens connections between characters or offers new knowledge to readers.

7. Use dialogue tags to show who’s speaking

Dialogue tags are brief descriptions of who is speaking a piece of dialogue. These tags can come before or after the quotation marks of a character’s speech and often include the name or pronoun of the speaking character and a verb describing that they spoke. You can use dialogue tags in many ways to increase the readability of your work and show readers which character is speaking. One way to add visual diversity to your piece is including dialogue broken up by dialogue tags, which can increase suspense and reader interest.

8. Include action beats

Action beats are one way to enrich your dialogue by adding narrative descriptions of a character’s movements and emotions. This can help readers better understand your dialogue, the setting of the conversation and how the characters feel. You can add action beats in dialogue tags, before or after dialogue and in the middle of dialogue to break up long conversations and make characters feel more real.

Dialogue Writing Made Easier

Knowing how to write dialogue in a story can be a bit of a challenge, especially knowing how to write dialogue that’s impactful and not just filler. However, as long as you make sure that each dialogue attempts to do something, whether it be progressing the plot or developing a character, writing dialogue becomes a bit easier.

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Create your mind map online

Mind Map Examples for Students - Cover Photo

How to make a mind map online?

1. Start from a template

Mindomo is a user-friendly mind mapping software that helps you create online mind maps with ease. All you have to do is click the “Create” button from the dashboard. Afterward, you can either choose a blank mind map or a mind map template from the various lists displayed on your screen.

There are many categories of templates you can browse for inspiration, or you can use the search bar to find what you’re looking for. The design and the structure of the information are composed. All you need to do is to fill in the placeholders.

Daily Dashboard

Weekly Planner

How to Write an Essay

Getting Things Done

How to get things done diagram

Curriculum Vitae

Online Curriculum Vitae template

Design a business plan

2. Build your mind map from scratch

Create your own amazing mind maps from scratch using mind mapping software. Add your ideas and customize the layout and the design as you imagine. The possibilities are endless. Add documents, images, videos, audio files, icons, or links to have all the information you need in a compact design.

Mind Mapping Techniques for Students

If you’re not sure how to start creating mind maps, check out our Mind Mapping 101 course . It will walk you through the exact process you need to follow to create mind maps for homework assignments, note-taking, group work, studying and more.

Once you have the basic process down, you can create your first mind map. To get started, you’ll need a writing utensil and a piece of paper. If you want something more flexible and fun, try an online mind mapping tool. With a web-based tool, you have the ability to customize your mind map to meet your specific needs and access it from anywhere at any time.

A tool like MindMeister lets you create flexible mind maps that grow to fit your ideas. And, they can be accessed online or on the go with a mobile app, ready when inspiration strikes. Online maps can include text, links and more. With a paid educational plan , you can attach documents and images to your maps. You can create as many maps as you want — all paid plans include unlimited mind maps. When you’re finished, export your map as a PDF, an image or a Word or PowerPoint file. Don’t want to make the plunge just yet? Try MindMeister’s free version and upgrade at any time.

15 Mind Map Examples for Students

Now that you know the basics of creating a mind map, let’s take a look at some of the ways you can use them in school. Use these 15 examples to find inspiration for the different ways you can use mind mapping to study and write more effectively. Who knows, you may even get better grades, too!

1. Brainstorming mind map

Mind mapping is one of the best brainstorming techniques out there . Draw a mind map when you’re trying to come up with ideas for an essay, project or any other creative task — it can really help get your creative juices flowing.

If you run out of ideas in one session, try drawing blank branches into your mind map. Our brains don’t like unfinished business — this tricks your brain into looking for creative ways to expand our mind maps.

2. Note-taking mind map

Instead of transcribing what your teacher says, mind maps compel you to actively think about what you hear. Don’t write full sentences — stick to jotting down essential keywords and meaningful images. This way, you save time both during the lesson and afterward when you review your notes.

3. Memorization mind map

Mind maps can help you memorize all kinds of information , from vocabulary to important names and dates you need to know for your history exam. Build your memorization skills by hiding branches and trying to recall the hidden information — check how you did by revealing the collapsed branch. After some time, you’ll easily remember the contents of your mind maps.

Mind maps utilize all our cortical skills and activate the brain on all levels, making it more alert and skillful at remembering. The attractiveness of mind maps makes the brain want to return to them and encourages the probability of spontaneous recall.

4. Reading comprehension mind map

Old novels, highly scientific articles and scholarly essays can be full of unfamiliar words, and their complex structures can make them difficult to understand right away. Creating a reading comprehension mind map will help you group ideas together, identify troublesome words to add to your vocabulary and eventually cut through the confusion.

To do this, break the information down into smaller, more manageable chunks. Make a list of unfamiliar words and other questions that turn up while you read. Later, research the troublesome words and bring up these further questions in class. You can go back to your map to review the text before an exam.

5. Group project mind map

Dreading group projects? Mind maps can help change that. An online group project mind map makes it much easier to visualize what needs to be done and work together with your teammates to accomplish everything.

With MindMeister, you can easily share your mind map with all team members so that everybody can access and edit it at the same time. In a paid plan, you can assign tasks to your team members right inside the mind map to ensure everybody knows what they need to do, and everyone can link their files directly into the map.

6. Class presentation mind map

Mind maps are a great way to present information . For example, you could use a mind map instead of a slideshow to present a class report. Take a look at the video below to learn how to create a slideshow for a book report in less than three minutes.

7. Homework mind map

Never forget another assignment again — a homework mind map can keep you on track throughout your course. Stay organized by creating a to-do list, adding deadlines to each assignment and any necessary reading materials directly in your map. As you complete tasks, check them off of your to-do list.

8. Essay mind map

Mind maps can not only help you brainstorm what your essay will focus on, but they’re also great for collecting arguments and quotes from the various sources you want to cite. Outline the structure of your essay using mind maps to capture all of your ideas and research in one place. You can even show relationships between arguments by drawing connections between topics.

9. Exam preparation mind map

Additionally, you can note down instructions from your teacher and other information about the exam, such as date and time, format (essay, multiple-choice, etc.), what you need to bring (calculator, pens, ruler) and so on.

10. Semester plan mind map


7 Marketing Ideas for Growing Your Small Business in 2022

7 Marketing Ideas for Growing Your Small Business in 2022

Starting a new business is no easy task and requires a lot of time and effort. You need to perfect your offering, select the right sales channels, research your target customers, and more.

However, no matter how good your product or service is, people won’t know about your business unless you market it. Marketing is an essential part of establishing your brand and generating sales leads for your small business. In this post, we will discuss some of the best marketing techniques that will help you grow your small business both in size and reputation.

marketing ideas for growing your small business

7 Marketing Ideas for Growing Your Small Business in 2022:

9 Local Promotions to Try

1. Hold a Contest

As an example, according to The Oklahoman, a local pizza joint in Oklahoma decided to host a home film festival contest where participants are asked to write a script and film themselves performing (while featuring some form of the brand – a cup with their logo, a Hideaway pizza box, a branded t-shirt, etc. in the final video).

coronavirus hideaway pizza contest

Once a winner has been decided, you can add their winning photo, video, or social post to your website, adding another layer of engagement and allowing you to get the most mileage out of the content.

2. Enable Customers to Support the Community

However, an idea for a local restaurant offering take-out would be to include an option for the customer to purchase an additional meal for hospital staff. In that way, your eatery is generating more business and providing consumers the opportunity to help out as well.

In a video from CBS, local volunteers pool together donations in order to “feed the frontline.” Businesses can follow suit by offering a discount for anyone who purchases extra meals for people in need.

3. Use Incentives to Drive Email Subscribers

Even if you aren’t open for business at the moment, you should consider building your email list so that you can communicate with your audience and incentivize them to make a purchase once you do re-open.

If you are unable to keep your doors open, you could offer website visitors a discount that they can use once you re-open if they sign up to receive email communications from your store or restaurant.

Continuing to engage potential customers via email and/or SMS texting will help keep your business front of mind for when you do return to business as usual. Just make sure you only share highly relevant content that will truly provide value to your audience if you want people to stay subscribed.

4. Shift Your Business Model to Accommodate Local Customers


The same concept could work for any sort of business where the service is usually performed on-site at the store location. It’s times like these where creativity, flexibility, and out-of-the-box thinking comes in handy.

5. Create a Local Guide and Promote it on Social Media

If you have a brand related to fitness, health, sports, or being active in general, you could create a series of guides about hiking – where to hike with dogs, where to hike with kids, where to hike alone, what to listen to while you hike – and then promote them on social media.

Aligning your brand with a positive activity like hiking and providing something useful to your audience is a win-win for staying relevant, building followings, being an active part of the community, and keeping your audience engaged.

6. Submit Your Open Business to Local Directories

If you are located in the Bay and want to raise awareness for your local brand, you can register at Open For Business – a new directory housed on one of the top news and lifestyle sites in the Bay Area, SFGATE.

Here , businesses serving the Bay Area can claim their listing and ensure that residents can find and support them. And, on top of the standard free listing, companies can choose to sponsor their listing or sign up to be a featured brand for extended reach and benefits.

Open for Business Promo Image

Right now, people are confused about who is offering delivery versus take-out, what current hours are during the crisis, what delivery apps are available for which locations, and which businesses are open in general.

Making sure that the resources in your local community – the newspaper, Chamber of Commerce (here’s an example from Oakland), and other online websites geared towards helping consumers find this information – know that you are still open for business and offering take-out from a special menu is crucial if you want people to order from you.

7. Invest in Your Online Presence

We mentioned this in a previous article about why B2B brands are investing in digital, but the same holds true for companies who now need to rely on their web presence in order to keep generating sales while storefronts remain closed.

Make sure your Google My Business listing is optimized. Respond to all of the reviews to show that you care about your customers and update your information to include any changes that have occurred as a result of the coronavirus outbreak.

5. Optimize for local SEO

Still looking for local marketing ideas? Local SEO should be part of your business development plan. People, after all, are using the internet more and more to find products or services. When they do that, you want to be at the top of search engine results pages.

  • Optimize your business profile on Google. You’d need a Google My Business Account for this. Make sure you give all the necessary information.
  • Add location-based keywords to your main website pages’ names, headings, and body (Example: “Sacramento bakery”). Use Google Keywords to determine the most searched keywords in your area and the relevant ones. Include those in your site’s meta content and URL, among others, too.
  • Obtain listings in other online repositories, guaranteeing that the information is consistent across all platforms.
  • Create blog posts that are unique to the communities you represent. Make sure they are great content, too. Use email templates for outreach to secure links to these blog posts then and get the content ranking.

Additionally, get your business listed on Reserve with Google. This will help you monetize the leads you get from your business’s Google profile by prompting them to book an appointment with you directly. You need to have an account with a partner scheduling software to be eligible for the same.


Always Write

How to save on ghostwriting

Other Services Related to Book Ghost Writing

Very creating and insightful work, made my ramblings make sense! I loved the added details and the way my characters were brought to life. The writer was prompt in her responses and catered to all last-minute adjustments patiently. Thank you for your help. I appreciate it. 100% recommended.

Joseph Boucher

I rarely write reviews but this goes to the ghostwriter I hired. The process, from the selection of the writer to the final submission of my book, went smooth. I` loved how he stayed engaged and concerned about my story. Thank you for giving an interpersonal touch to the story. Very quick to answer all queries. I am very satisfied with the quality of much. Way to go.

Annabell Ison

This website is the best to hire a ghostwriter for any book! I hired a book ghostwriter thinking it would be a lengthy process but to my surprise, they delivered my book in no time. Great work is done! It felt as if the writer had read my mind. Wonderful. I also got my website made by them. Thank you.

Moore W.

Here are 13 ways to save on the cost to hire a ghostwriter

Ideally, you want to to get the best ghostwriting for the least cost. Good news: the most expensive ghostwriting agency is not necessarily the best ghostwriting service. Just because somebody ghostwrote the autobiography of a former head of state or Hollywood celebrity doesn’t mean they are better than many ghostwriters who have not.

But they can charge two, three or even four times what another ghostwriter might charge. And they usually do. They get away with it because people are fooled into thinking they are getting something better. Big, shiny objects! Celebrity shine.

Newsflash: being a celebrity doesn’t make a writer better. If you want to hire a company spokesperson, sure, get a celebrity. The name recognition will rub off on your company. If you want to hire a ghostwriter, the name doesn’t matter. They are ghosts. Nobody will see their name.

On the other hand, be wary of any agency that wants to charge way below the going rate. There must be a reason their services are in so little demand that they are willing to work for peanuts. If somebody is ready to write your 50,000 word book for just $4,000, you should have really loud alarm bells reverberating in your head. Run!

If you are willing to sacrifice quality for price, you should not be hiring a ghostwriter at all. Just write it yourself. That’s how to save the most money. Presumably, you want to hire a ghostwriter who can write better than you can, right? So hire one who actually can.

TIP: Hire by the project, not by the hour. That way, you minimize the administrative costs. We hate keeping track of hours. It’s tedious. We charge by the project, so you don’t have to pay for all that administrative work.

Avoid extra fees

This is the top tip to keep ghostwriting costs under control. Ghostwriting is a pretty straightforward service. It is custom work, but it is pretty straightforward. But if you want extra work done, it will obviously cost extra money. Here are five ways to avoid extra costs:

Know what you want

Do you know who your audience is? Do you know what style of writing you want? The more you know before contacting the ghostwriter, the less time she will have to spend helping you decide. After all, time is money.

Get your material organized

You are paying a ghostwriter to write. If you dump a box of documents on her kitchen table, you will also have to pay her to organize your material. That can be a very long and tedious (labor-intensive) task. You don’t need to pay a skilled writer to do this for you.

Each writing project is different. The bottom line is this: if the writer doesn’t have to spend countless hours organizing your material, we don’t need to charge you extra to do it.

Don’t pay a babysitter

I said it before: you are paying a ghostwriter to write. If you want them to babysit, that will cost extra. We get these requests a lot for biographies, especially for elderly parents, and sometimes for small business books:

Let’s suppose it takes about two days for your grandmother or Mr. Heatherington to articulate the information for the book. As they articulate it, they can put the information in order, so that it is organized. It then takes about two hours for the ghostwriter to read it and get herself ready to write, or at least create a structure for the manuscript.

Now let’s suppose the ghostwriter comes to interview your grandmother or Mr. Heatherington. It will still take them two days to articulate the information. But now it takes the ghostwriter two days to collect it live, instead of just two hours to read it.

But wait, there’s more. All the information is in audio recording and/or scribbled notes. The audio can’t be scanned or searched, so it needs to be transcribed before it has any practical value. That will cost you extra.

TIP: The more you write down, the better. If you have snippets you want included, write them down. Even if it doesn’t save you a penny, you’ll get the manuscript you truly want.

But wait, there’s even more. After two days of interviews, duly transcribed, the ghostwriter has all the information in an unorganized state. She still has to organize it. Unlike your grandmother or Mr. Heatherington, they are only partly familiar with the material, having been exposed to it in what can best be described as a crash course. This will take a while, perhaps another day.

If you have money to burn, why not burn it? Hire a ghostwriter as a babysitter. But if you want to save on ghostwriter fees, don’t pay for an extra three days of labor, plus transcription fees.

Avoid travel costs

There are times when you simply cannot get all the information down, or when it is worth the cost to have the writer interview people. So you might ask the ghostwriter to travel to meet you or the people you want interviewed. Travel costs include:

Of course, the inevitable request is then to “get me a writer in my city”. Stop for a moment and think about the logistics. Do some math if you like. Think about how many cities there are around the world.

Just a few weeks ago, a gentleman in Brisbane, Australia, demanded a local writer. Hmm. We have a strong team of a dozen top-quality writers. Guess how many of them, all based in the USA and Canada, were local to Brisbane?

My single-focused job is to get you the best writer for what you want written. Location is not a factor. Some of my best friends are maps, but this is business; geography is not my goal.

Don’t rush

How Much Does It Cost to Hire a Ghostwriter?

The price for ghostwriting services depends on many things. The first and most important factor is the length of the text. The price won’t be the same for a blog post with 800 words as for a white paper, or a book! Writers may start as low as $10 per article (but beware, the quality can be really bad when the fee is low!) and can go over $1000.

Another impact on pricing can be explained with the basic supply and demand rule. The more work a ghostwriter is doing and the busier he/she is, the higher price they will give you.

Some ghostwriters will charge you by the project, whereas those you are hiring more long-term may ask to be paid monthly. These are things you should discuss with a ghostwriter and put in a contract.

Are There Other Solutions?

If you are not sure you want to use a ghostwriter, there are other options you could consider. When it comes to writing and publishing blog posts regularly, you could try doing it yourself. If that doesn’t turn out to be good, try assigning someone at your company who will do all the writing as an employee. On the other hand, if your budget allows it, you can hire an agency to do the work for you.

Ana Grasic is a growth hacker whose expertise range from SEO and SMM, copywriting and content marketing to more in depth dealing with customer acquisition and retention. She and her colleagues founded WeGrowth, a marketplace for professional Marketers and business owners that are looking for their services. Ana’s goal is to share her knowledge with other growth hackings enthusiasts and teaches the readers of her articles some growth-boosting tricks.

Hiring a ghostwriter can help in producing more content. But you also have to consider that you will somehow lose control of the quality because you hired someone else to do your writing.

Hi Aira, thanks for your interest for my post! Yes, I agree with you that one of the cons of hiring a ghostwriter can be the lack of both, control and quality. My advice to ones who opt for hiring ghostwriters is to try to be a good manager and think as if a ghostwriter is a team member that needs to be mentored and monitored. Like I wrote, hiring ghostwriters has its good and bad sides and your comment certainly makes a point!

You’re absolutely right, Ana. In my experience as a ghostwriter, when the communication with the client is good, the whole experience is better for everybody. If you want a ghostwriter that you can just “set and forget,” you are risking losing control, but when your writer becomes one of the team, you can be confident that what is written will match your intentions.

Great article, Ana, though I think it’s important to distinguish between experienced, professional ghostwriters and lower cost writers-for-hire who focus more on quantity than quality. Professional ghostwriters work hand-in-hand with clients to help them more clearly convey their own message in their own voice. Members of the Association of Ghostwriters, for example, have to apply and demonstrate a level of experience and professionalism before being admitted. That way, we can assure clients that the work to be produced will be of a high quality. The client doesn’t lose control of the project, because they have the final say regarding whether the content produced will ultimately be used, but I certainly agree that there may be a wide range of quality levels, often depending on how much the client is willing to spend. Thanks for writing about ghostwriting!

There are several sources of ghostwriters. One Ghostwriting Gurus. Another is the Association of Ghostwriters. There is also a book I wrote: How to Find and Work with a Good Ghostwriter which is available on Amazon, Kindle, and Audible. As a ghostwriter, as well as the author of over 100 books under my own name, anything I do as a ghostwriter belongs to the client, and they have full control over the final product. I use their own voice in writing the blog, book, script, or whatever I am writing for them. So there is no loss of control. It’s a work for hire, and when I provide suggestions, it’s up to the client whether to take them or not, though most do.


7 steps to create a successful B2B marketing campaign

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The 5 Best B2B Social Media Campaigns

In the B2B social media environment, collecting followers and likes is not enough to be successful. Modern marketers hunger for CTR, form fills and lead-generating data in order to better-know their customers and build a rapport with them. In this blog, we take a look at five best B2B social media campaigns and the reasons why we love them.

Well known within the shipping, energy and maritime technology industries, Maersk seemed like an unlikely candidate to launch a social media campaign. Despite being an industry leader, the company were considered to be conservative and reserved, and needed to refresh their image in order to attract new talent.

With approximately 25,000 employees working for the company, Social Media Manager Jonathan Wichmann firstly decided to build a strong internal audience, in turn asking them to invite friends and prospective employees to follow their channels, creating additional virality. A year after the campaign was launched, Maersk Line had gained over 700,000 Facebook fans, and over 172,000 unique interactions each month across 12 social media channels.

Maersk used social media as an outlet to succeed in their goal by creating a clear and concise message about what they do. Asking their audience about what type of content they would like to see posted, posting regular blog articles and stories from the industry, along with a photo competition all contributed towards customer engagement. 67% of visitors to the company’s social media channels clicked through to recruitment pages, and the amount of applicants for employment increased by 116%.

Wichmann was particularly clear that social media would not be used as a selling tool, but rather to establish thought leadership by leveraging employee expertise to create value for customers. Today we can see followers answering each other’s customer service issues before an administrator for the company has to get involved – a great example of the way in which social media can create and maintain a positive relationship between brand and customer.


Despite literally obscuring the lines between being a B2B and B2C campaign, TippEx’s ‘Hunter Shoots a Bear’ viral is a noteworthy mention of how social media can catapult a brand into the limelight within just one day.

The video, launched on YouTube, sees a hunter in the forest confronted by a bear that he is supposed to shoot. His sense of humanity takes over however, and he reaches out of the on-screen action to grab a seemingly static TippEx Pocket Mouse from a neighbouring advertisement. The word ‘shoots’ is erased and he instructs the viewer to replace it with whatever text they want – the suggested scenario then being played out before them. After much data analysis of search behaviour, terms and content on YouTube, TippEx experienced global virality from day one: one Tweet per second in the first 10 hours, and one million views after 36 hours. In addition, brand positioning increased by 100% and sales were up by 30% compared to the same time the previous year.

Following the success of this campaign which received more than 50 million views on YouTube, a further campaign ‘Hunter and Bear’s 2012 Birthday Party’ was launched, in which viewers ‘white and rewrite history’. The second episode in the series enjoyed much of the same success as the first, a true testament to the dramatic effects of interactive marketing on a platform that currently reaches almost 25% of the world’s population.

10 types of marketing campaign

  1. A brand awareness campaign to promote your company
  2. A campaign to launch a product/service/offer to promote your new product/service/offer
  3. A repositioning campaign after a website redesign or change of name or logo.
  4. A lead generation campaign to add new contacts
  5. An email marketing campaign to offer content, a new product, or another interesting resource to leads
  6. A social media campaign to drive traffic to your website or improve brand awareness
  7. An influencer campaign to reach a larger audience
  8. A public relations campaign to work with media well-known to your target audience
  9. An SEO or organic search campaign to rank better in search engine results
  10. A referral campaign to invite customers to promote your company using word-of-mouth

In parallel to these, you should also run campaigns throughout the year to promote things like new content which could include your newsletter, for example. That’s because the creation of new content on the different pages of your website is an ongoing process.

How to create a successful marketing campaign in 7 steps

At Plezi, our year is structured around the different marketing campaigns we run. Because of this, we now have a marketing campaign plan that we can replicate. This helps us to be better organized and ensure that each campaign achieves the best results possible. Below are the different steps we use to create our marketing campaigns.

1. Have a good understanding of your buyer personas

We tend to harp on about it, but knowing your target audience, the problems they face, their fears, obstacles, and daily routine is the foundation of all marketing. Defining good marketing buyer personas is absolutely vital for your marketing strategy to work.

If you want your marketing campaign to be truly effective, you need to have a very good understanding of the audience you are targeting. This will ensure that the message resonates with them and will convince them to take action. For example, this will enable you to choose the right channels, use language appropriate for your target audience and their position in the buyer’s journey, and ensure that the campaign offer addresses their needs.

2. Organize a kick-off meeting

Whatever the size of your team and the duration of your intended campaign, it’s a good idea to organise an initial meeting to kick-off the process of creating your campaign. This will ensure that it is well-organized and that everyone is on the same page.

Pro tip: We all know that meetings can sometimes go off in all directions. To make more effective use of your time and be sure that all the necessary points are addressed, you can put in place a campaign roadmap. This can include things like the key stages of the campaign, the different roles of those involved, and deadlines.

Spend whatever time you need, because this meeting is essential to the success of your marketing campaign. It has a number of goals, which will be covered in the following steps. But it’s better to spend time at this meeting making sure the campaign is well designed and that it will run smoothly than to rush things, only to realize later on that you haven’t given sufficient thought to some parts of the campaign.

3. Appoint a campaign manager

The marketing campaign manager is like the conductor of an orchestra who runs the campaign. They must ensure that no steps have been forgotten so that the campaign runs smoothly.

4. Set clear goals

Setting clear goals will ensure that everyone involved in the campaign is aligned and that they remain focused for the duration of the campaign. This will help you decide what actions to take and avoid taking those actions which are unnecessary. This is the most important step because without it, you won’t be able to measure how effective a campaign was once it is finished.

5. Identify a target audience

Once you’ve set these goals, you need to decide on who the campaign will target in order to achieve them. If a campaign is to be effective, the message must be clear and tailored to a specific target audience. Again, you shouldn’t be targeting all of the contacts in your database.

6. Choose the channels

In today’s business environment, it’s better to take an omnichannel approach to lead generation. This makes it possible to multiply the touchpoints between internet users and your business. If you aren’t present on the preferred channel of one of your potential customers, they’ll most likely choose one of your competitors. That’s because they’ve made the effort to multiply touchpoints with leads and adapted their message to each stage of the buyer’s journey.

What is POEM?

POEM is an acronym that stands for Paid, Owned, and Earned Media. It refers to different types of media that a company can use to communicate with its leads and customers. While these three forms of communication are quite different, they can also complement each other. They enable companies to optimize their communication with consumers.

7. Choose KPIs

The last step in our plan involves launching your campaign. Once you’ve done so, you need to measure its impact using key performance indicators (KPIs) which will tell you exactly how well your marketing campaign has performed. When you launch your campaign, you should assess how it is received by your target audience and be prepared to make changes to make it more successful.

PathFactory’s GDPR Wars

When all else fails, leverage the power of a cultural phenomenon to transform a seemingly-dull topic into something that’s highly engaging. At least, that’s the lesson that can be taken from PathFactory’s GDPR Wars campaign:


Released in support of the company’s rebrand from LookBookHQ, the GDPR Wars campaign added a fun twist to the personal data privacy and protection regulations implemented by the European Union in May 2018.

As B2B News Network editor-in-chief Shane Schick notes, “There haven’t been too many campaigns in recent memory that would make marketers feel as powerful as a Jedi knight; this one did it not with a lightsaber, but with a professional approach to opt-ins.”

Refract’s “Can You Coach a 10yr Old To Cold Call?” Video Campaign


Refract’s Marketing Manager Matt Hayman explains: “Standing out from the crowd presents significant challenges for B2B marketers. The risk is that in an attempt to grab attention the subtext of the content is ignored. Our initial goal with the campaign was undoubtedly to capture attention — many salespeople hate cold calling, and seeing a kid attempt it with no fear resonated powerfully. But the film, and subsequent podcast, also subtly demonstrated how a salesperson can easily surface insights from their sales activity with the Refract platform, a core part of the value prop of Refract.”